Mission and Impact
VisitDallas is an independent, not-for-profit organization that promotes Dallas as a business and pleasure destination.
Our mission is to market Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. The award-winning VisitDallas supports the business needs of their clients and guarantees that the city fulfills its promises and garners repeat bookings.
Our efforts have significantly increased awareness of Dallas locally, nationally, and internationally, and have resulted in Dallas being recognized as one of the top convention destinations in the nation and part of a metroplex that is the #1 visitor destination in the state of Texas.
Conventions are the lifeblood of any major city, bringing in millions of dollars each year. Thanks to the dynamic efforts of VisitDallas, Dallas is one of the nation's premier destinations for both big conventions and casual tourists. More than 44 million people visit the area each year with direct spending totaling $7.4 billion. Tourism provides Dallas area with an estimated 87,000 jobs. Under the direction of CEO Phillip Jones, VisitDallas is working to make those numbers even bigger.