Visit Dallas
APRIL 2017
 
Dear Board of Directors, Dallas City Council, City of Dallas Officials and all Stakeholders:
The Executive Update is a brief monthly summary of VisitDallas' activities and accomplishments, as well as other important industry news. My team and I invite you to review this update and if you have any questions about any of the information provided below, please do not hesitate to reach out to me or my team.
Best regards,
Phillip J. Jones, President/CEO
 
SALES
 
 
We are very excited that our new "Dallas Delivers" group meeting messaging/campaign hit several industry publications this month. We are receiving valuable feedback from partners and customers, while leads are up 7.8% over last year through April.
 
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MARKETING & COMMUNICATIONS
 
VisitDallas.com
  • Visits: 161,000
  • Unique users: 137,125
  • Pageviews: 430,000
Social Media
Main channels total: 213,370/up 1% from Mar. 2017
  • Facebook: 140,700 likes
  • Twitter: 37,125 followers
  • Instagram: 34,075 followers
  • Pinterest: 1,470 followers
  • Snapchat: 4 stories, 1001 unique views, 79% story completions
Influencer Press Trip
The PR team hosted an influencer press trip for a pair of food and fitness bloggers with a significant social following. Influencers are rapidly entering the media space as reliable sources for travel information and inspiration. To that end, the VisitDallas PR team takes pride in leading the way in influencer engagement, and this sponsored trip was both valuable and successful.
 
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The team hosted a luncheon for Latino CEOs to engage them in conversation on the future of Dallas as a destination.
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Completed media missions to Paris and Rome where we met with 15 top-level French media and 25 journalists in Italy.
READ MORE
 
 
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Visit Dallas
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