Dallas' BIG Brand Campaign Celebrates a Year of Success

DALLAS - (April 16, 2014) - The Dallas Convention & Visitor's Bureau (DCVB) is proud to celebrate the first anniversary and widespread success of the Dallas BIG Things Happen Here brand campaign by surprising local residents on April 16 with BIG gifts at select B&G display locations around the city including American Airlines Center, Dallas Arts District, Galleria Dallas, Klyde Warren Park, White Rock Lake and Trinity Groves. The B&G displays have inspired the Dallas community and visitors to capture themselves as the "I" in BIG in more than 10,000 photos of BIG moments at more than 100 locations around the city.

The BIG campaign celebration also kicks off with the launch of the online Dallas BIG store featuring Dallas-branded gifts, accessories and apparel available for purchase. Now Dallas fans can find their favorite gear online year-round by visiting the online store at DallasBIGstore.com.
See firsthand all the BIG moments this last year at VisitDallas.com/BIG.

The Dallas metroplex is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities such as more than 75,000 hotel rooms, flexible meeting space, moderate climate, service-oriented staff, and a central location with two major airports with more domestic nonstop flights than any other U.S. city. As the ninth-largest U.S. city, and part of the fourth-largest metropolitan area in the nation, Dallas provides the best shopping in the Southwest and the largest urban arts district in the nation, with five cultural venues designed by Pritzker Prize-winning architects. Dallas metropolitan area is the top visitor destination in Texas and the only in the Southwest to host teams representing five major professional sports leagues.

"This campaign recognizes the people in our backyard who seize opportunities to accomplish big dreams and make Dallas the successful metropolitan city it is today," said Phillip J. Jones, president/CEO of the DCVB. "In a city where optimism meets opportunity, local Dallas residents are willing to take the road less traveled to accomplish BIG things."

Since its inception one year ago, the BIG Things Happen Here brand campaign has been recognized with nine prestigious awards by MarCom and the Hospitality Sales & Marketing Association International (HSMAI), securing more than 130 million media impressions. VisitDallas.com site visits increased by 60% from the previous year with more than 2.2 million unique visitors. Facebook fans increased 139% to more than 72,900 and Twitter followers increased by 113% to 13,850. The campaign continues with print advertising in select cities nationwide and BIG Things Happen Here TV commercials in Oklahoma, Louisiana and statewide throughout Texas.

"The BIG brand campaign defines who we are as a city and the impact our residents have in creating the Dallas brand," said Noelle LeVeaux, Chief Marketing Officer of the DCVB. "We never thought Dallas' BIG brand campaign would grow to become what it is today."

The recent success of Dallas is widespread-from its solid economy to vibrant culture, arts and entertainment. The recently-opened attractions include the Perot Museum of Nature & Science, Klyde Warren Park, George W. Bush Presidential Library and Museum, GeO-Deck at Reunion Tower, Rory Meyers Children's Adventure Garden at the Dallas Arboretum and Botanical Garden, and Trinity Groves.

About Dallas
The Dallas metroplex is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities such as more than 75,000 hotel rooms, flexible meeting space, moderate climate, service-oriented staff, and a central location with two major airports with more domestic nonstop flights than any other U.S. city. As the ninth-largest U.S. city, and part of the fourth-largest metropolitan area in the nation, Dallas provides the best shopping in the Southwest and the largest urban arts district in the nation, with five cultural venues designed by Pritzker Prize-winning architects. Dallas metropolitan area is the top visitor destination in Texas and the only in the Southwest to host teams representing five major professional sports leagues. 
Related Link:   http://www.visitdallas.com/big