The announcement was made by Bishop T.D. Jakes, founder of The Potter's House/T.D. Jakes Ministries at a press conference today in the Flag room at Dallas City Hall. Remarks were also made by President/CEO Phillip Jones, Dallas Convention & Visitors Bureau; Tennell Atkins, Deputy Mayor Pro Tem and chair of Economic Development Committee; Scott Griggs, District 3 Dallas Council Member and vice chair of Housing Committee; and 2011-12 DCVB Chairman Hattie Hill, Hattie Hill Enterprises.
"Today's announcement marks the successful end of a dedicated multi-year effort to bring this important event and one of the largest "citywide" festivals of the year to Dallas. MegaFest will draw at least 100,000 participants over the three day period and result in a $41 million dollar economic impact, to Dallas," said Dallas CVB President/CEO Phillip Jones.
"Our goal is to deliver a distinctly Dallas experience that will solidify this festival staying here and its economic impact for years to come. There is no place like home."
MegaFest is designed to meet economic, educational, personal empowerment and entertainment needs promoting family and deemed as the "Ultimate Family Experience" for diverse audiences of men, women, youth and children. For additional information, visit tdjakes.org.
Dallas is the No. 1 one visitor destination in Texas, offering the best shopping in the Southwest, a cutting-edge culinary scene led by nationally acclaimed celebrity chefs, 70,000 hotel rooms, ranging from luxury to boutique, and more than 200 golf courses. The city boasts the largest urban arts district in the U.S. with five cultural venues designed by Pritzker Prize-winning architects. In addition, the Dallas metropolitan area is the only one in the Southwest to host teams representing five major professional sports leagues. The Dallas area is also the largest film and television production center in Texas, the location of the Dallas Film Commission and the inspiration for the brand new "Dallas" show that aired mid-June 2012 on TNT. For additional information about the city, www.visitdallas.com.