(Dallas CVB) - The Dallas Convention & Visitors Bureau (Dallas CVB) today announces a social media contest to inspire locals to explore Dallas by capturing photos at prominent locations throughout the DFW Metroplex and share over social media for opportunities to win one-of-a-kind experiences for family and friends. The month-long digital contest - starting March 28 - kicks off the city's new brand campaign recognizing locals as the catalyst behind making "BIG Things Happen in Dallas."
More than two dozen oversized displays at select venues throughout Dallas will feature the letters "B" and "G" where locals simply snap a photo of themselves in between the display as the "I" in BIG and then share photos via Facebook, Twitter, Pinterest and other social media channels using the hashtag #DallasBIG. Fans can submit one photo per location for the weekly contest for multiple chances to win exciting Dallas experiences and the BIG grand prize. Locals can visit VisitDallas.com/BIG to discover a map of the BIG display locations*, prize packages and complete contest rules.
Beginning April 5, one winner will be randomly selected each Friday from photo submissions to win Dallas prize packages for sports, arts and culture, shopping or dining experiences. A sampling of prizes include a private dinner with wine pairings for ten guests by Chef Matt McCallister of FT33, a personal driving experience at Texas Motor Speedway, a VIP tour and tickets to the State Fair of Texas and a NorthPark Center shopping spree with a personal consultant and much more.
"This campaign recognizes the people in our backyard who seize opportunities to accomplish big dreams and make Dallas the successful metropolitan city it is today," said Phillip J. Jones, president & CEO of the Dallas Convention & Visitors Bureau." From the thriving economy to our vibrant culture, it is our local community who makes it all happen."
The Dallas CVB invites locals to celebrate at a Dallas-size party on Wednesday, March 27, from 4-8 p.m. at AT&T Plaza at Victory Park. Free and open to the public, Dallas' BIG Celebration promises plenty of music, food, giveaways and entertainment. Mayor Mike Rawlings and the Dallas CVB will also unveil the city's new branding campaign during the festivities. Locals can skip the hassle of driving to the event by taking the DART Rail directly to Victory Plaza by riding the Green or Orange lines to the West End Station.
*BIG display locations include Dallas Museum of Art, Dallas Zoo, Deep Ellum, Fair Park, Galleria Dallas, Klyde Warren Park, Love Field Airport, Main Street Garden, NorthPark Center, NYLO, Perot Museum of Nature and Science, Omni Dallas, Reunion Tower, Texas Motor Speedway, Victory Park and West End Historic District.
(Dallas Morning News) - The first Dallas branding campaign funded with revenue from a new tourism improvement district gets its public unveiling Wednesday in Victory Park.
The launch party for the "Big Things Happen Here" campaign is one of several events planned by the Dallas Convention & Visitors Bureau to get local residents pumped up about boosting the city's allure to visitors.
For years, Dallas has been outspent by tourism departments in Las Vegas, Orlando, Fla., and San Antonio, according to Phillip Jones, chief executive of the Dallas visitors bureau.
In the past, Dallas had about $1 million annually to spend on marketing, Jones said, adding "that doesn't buy a lot of TV ads."
A report last year from the city's Office of Economic Development listed substantially larger tourism bureau budgets at other cities.
Last August the city created a new tourism district, in which hotels with 100 or more rooms collect a 2 percent fee from guests. With that program in place, Dallas expects to bring in nearly $11 million in the current fiscal year, Jones said.
About $4 million of that will be used on the new branding program.
"The tourism district funding is what is allowing us to launch this new advertising campaign," Jones said.
"Without [those] funds we would not be in a position to do what we're planning to do over the course of the next several months. We wouldn't be able to do any of it."
This phase of the campaign is aimed at educating locals on "what's taking place with the revival of downtown," and other developments in the city, said Priscilla Hagstrom, a spokeswoman for the bureau. "We want to wow them in a big way."
Jones said he wants to turn Dallas residents into "thousands of ambassadors for the city," beginning with a campaign kick off from 4 to 8 p.m. Wednesday in the plaza outside the American Airlines Center.
The launch party will include musical performances from local artists Professor D, Vocal Trash and DJ Michael Jerome, food, giveaways and other entertainment.
Also Wednesday, the visitors bureau will begin installing 22 fiberglass letters, Bs and Gs that are 6 feet tall, as part of a social media contest.
Local residents are encouraged to have their picture taken standing between the letters, becoming the "I" in "BIG." Photos uploaded to various social media sites, including Twitter, Facebook and Pintrest, using the hashtag #DallasBIG, will be entered into a contest.
The letters will be positioned across the area including in Deep Ellum, near the Margaret Hunt Hill Bridge and at Texas Motor Speedway.
Prizes include a behind-the-scenes meeting with the Dallas Mavericks, tickets to the Dallas Summer Musicals and Dallas Theater Center, dinner at the Mansion on Turtle Creek and Crescent Club, $500 in spending money at NorthPark Center and a private dinner for up to 10 guests at the home of the winner by FT33's Chef Matt McCallister.
The $4 million branding campaign, which includes ads in print, online, billboards and on the radio, is the first new campaign in years.
Developed with the help of Dallas-based TracyLocke, it replaces "Live Large, Think Big."
A four-page ad with more details on the campaign is in Friday's GuideLive section of The Dallas Morning News.
Tourism district money not used in the campaign will be used to offer incentives and discounts to bring major conventions, called "citywides," back to Dallas. Jones expects to book up to 30 citywides during the current fiscal year, up from 28 last year, which was a record. Follow Karen Robinson-Jacobs on Twitter at @krobijake.
(Dallas CVB) - The Dallas Convention & Visitors Bureau (Dallas CVB) invites locals to celebrate the city where optimism meets opportunity with a Dallas-size party on Wednesday, March 27, from 4-8 p.m. at AT&T Plaza at Victory Park. Free and open to the public, Dallas' BIG Celebration promises plenty of music, food, giveaways and entertainment. Mayor Mike Rawlings and the Dallas CVB will unveil the city's new branding campaign during the festivities.
"Dallas is a city of success because our residents have made it that way," said Philip Jones, president and CEO of the Dallas CVB. "The launch event for the new Dallas branding celebrates the people who have helped make this city great, and in the new campaign, you'll see the big moments happening in all our lives brought to life."
Dallas' BIG Celebration features musical performances from local artists Professor D, Vocal Trash and DJ Michael Jerome. The family-friendly event also includes food and giveaways.
"There is an undeniable vibrancy in Dallas right now," said Rawlings. "The forward progress created by our more than $15 billion in new development - from developing the nation's largest urban arts district to the downtown revitalization and new amenities like Klyde Warren Park - has transformed the resident and visitor experience, making Dallas more significant than ever."
In tandem with the debut of the brand campaign, Dallas' BIG Celebration kicks off a month long social media contest giving residents an opportunity to win one-of-a-kind Dallas experiences.
Nearly two dozen life-size "B & Gs" - six-foot-tall, semi-permanent fiberglass installations - will be placed at locations throughout the city, with residents encouraged to take and share photos of themselves as the "I" in "BIG". The Dallas CVB will announce the locations in the coming weeks, and photos can be shared on any social media channel using the hashtag #DallasBIG.
Each week, winners will be randomly selected from the photo submissions to win BIG prizes that show off Dallas' extraordinary sports, dining, shopping and arts scenes.
"This campaign truly reflects the spirit of Dallas and its residents," said Noelle LeVeaux, CTA, chief marketing officer of the Dallas CVB. "We're excited to engage our residents in showing the world that ‘Big Things Happen Here.' There's never been a better time to market Dallas."
The Dallas CVB worked with Dallas-based TracyLocke to develop the new brand campaign. Thousands of residents contributed to the campaign by weighing in with answers to questions about Dallas during a September social media campaign dubbed "Sway the Conversation." Those responses, and eight months of local and visitor research, helped produce the city's new logo and tagline, "Big Things Happen Here," introduced in October.
The new brand campaign will include multiple media channels and will focus on engaging residents as well as prospective visitors and meeting planners in ways that highlight Dallas as a top destination.
Dallas' BIG Celebration is made possible by Access Destination Services Texas, American Airlines Center, Bravo Entertainment, The Dallas Morning News, the Dallas Stars, Fun Factory Events, Guide Live, Havanna Social Club, ISB Global Inc. and the Omni Dallas Hotel.
For more information on Dallas' BIG Celebration, see visitdallas.com/BIG.