Sales - Executive Update
January 2017

 

BIG Wins:

  • Phillip J. Jones, President and CEO of VisitDallas, took over as Chairman of the PCMA Education Foundation during the Convening Leaders event in Austin, TX!
  • January was a busy kick-off to trade show season as VisitDallas rolls out its new brand at PCMA and Southwest Showcase events in Austin. 235 customers hosted at two client events, representing association and corporate customers nationally, as well as the state of Texas. These customers in FY 2015-2016 accounted for 120 definite bookings, and we're looking forward to more.
  • Overall for convention sales, leads made a jump in January as well:

Lead Years

# of Leads

Room Nights

Room Nights per Lead

2017

277

378,437

1,366

2016

181

246,736

1,363

Variance

96

131,701

3

% Change

+53%

+53.3%

0%


Events/Tradeshows attended:

VisitDallas branding on all carts in Austin

VisitDallas branding was on all carts in Austin for the month during ESPA, PCMA and Southwest Showcase


Familiarization site visit:

Michael La Charite with Experient


Sited Dallas as a possible upcoming meeting location:


Hotel occupancy

As of January 21, 2017, room occupancy for the city of Dallas during the month of January was 65.6 percent, up 1.7 percent when compared to the same month last year.