Tourism - Executive Update, September 2016


BIG wins:

  • In 2015-16 booked a record number of room nights, with significant growth in international tourism / booked more room nights in the past three years than in the preceding ten years combined. 
  • The National Travel & Tourism Office, a division of the U.S. Department of Commerce, just ranked Dallas as the #2 city in the nation for YOY overseas tourism growth, at 33% growth annually. 
  • TripAdvisor's most recent annual ranking of U.S. cities with the most gain in international market share ranked Dallas #4 in the nation, with 27% growth. 

 Sales/Media missions:                        

  • Colombia                
  • Peru                
  • Argentina (October)
  • Chile (October)
  • Tokyo (November)
  • Hong Kong (November)

Marketing Campaigns:

  • Holiday travel to Dallas in Canada and Mexico
  • Campaigns with several new UK tour operators