July 2018 Executive Update




In July, VisitDallas announced that the city was ranked No. 6 on Cvent's 2018 list of the top 50 cities for meetings and events in the United States, moving up two spots in just one year. Dallas is the only Texas destination ranked in the top 10. Cvent, a leading event management platform, developed the ranking based on meeting and event booking activity in the Cvent Supplier Network. "Earning a spot on this ranking validates the significant effort we put into making Dallas an ideal location for corporate meetings, a critical driver of local economic activity," said Phillip Jones, President and CEO of VisitDallas.

Shows and Sales Efforts

The VisitDallas sales team attended vital conferences and tradeshows in July, learning best practices and selling the city as the ideal meetings and conventions destination.

  • Destinations International, Anaheim
    • More than 1,600 destination marketing organization professionals from 17 countries are represented at this annual learning conference. This year, Frank Librio, VisitDallas Chief Marketing Officer, conducted a breakout session on the VisitDallas marketing campaign and how the organization promotes "All Sides of Dallas" to both leisure and convention travelers.
  • CVENT Connect, Las Vegas
    • VisitDallas had premium exposure at this year's CVENT Connect conference, sponsoring the opening night happy hour complete with margaritas representing the Dallas Margarita Mile and music from Dallas' own Castro Band. More than 670 meeting professionals engaged on the tradeshow floor with VisitDallas and hotel partners, including: The Adolphus Hotel, Fairmont Dallas Hotel, Dallas Marriott City Center, Omni Dallas Hotel, Renaissance Dallas Hotel, The Westin Galleria Dallas and Hotel Crescent Court. The group collectively received 239 leads during the trade show.
  • Association Forum Healthcare Collaborative, Chicago
    • The VisitDallas sales team attended the Association Forum Healthcare Collaborative in Chicago. The goal is to convene leaders from the Chicago healthcare association community to identify issues that can be addressed collectively as a benefit to all participants. The team was able to network with 42 different health associations at this year's forum.

Site Visits

  • The VisitDallas sales team conducted 18 site visits with customers interested in hosting future meeting or conventions in Dallas.



Marketing and Communications

The VistDallas PR team continued to pitch the Margarita Mile initiative in July and hosted a networking event highlighting the experience to more than two dozen Dallas PR and marketing professionals from the city's hotels, restaurants and attractions. The event was hosted at Mariano's – the original home of the frozen margarita machine. Additionally, the communications team worked with Diversity & Inclusion to promote a landmark new exhibit coming to the African American Museum Dallas this fall, Slavery at Jefferson's Monticello: Paradox of Liberty.


  • NBC DFW: America's Founding Paradox Coming to the African American Museum ARTICLE
  • The Telegraph: 40 years on from the TV series, Dallas is much more than oil barons and big hats ARTICLE
  • Food and Wine: Behold: The Most Over-the-Top Food at This Year's State Fair of Texas ARTICLE
  • Smart Meetings: Cvent Reveals Top Meeting Destinations for 2018 ARTICLE
  • Dallas Business Journal: More North Texas business groups oppose Texas' litigation against DACA ARTICLE


NZME Newspapers

The first week of July VisitDallas welcomed a New Zealand freelance journalist who writes for several publications in the country. During his time in Dallas, he and his photographer visited some of city's top attractions through CityPASS. The duo also toured Southfork Ranch and experienced Deep Ellum's nightlife. 

PR By the Numbers

  • Impressions
    • Print: 4,649,874
    • Broadcast: 468,772  
    • Online: 171,610,075   

Monthly Total: 176,728,721                           

  • PR Values
    • Print: $299,072.85 
    • Broadcast: $46,854.22  
    • Online: $23,320.01 

Monthly Total: $369,247.08                      



The VisitDallas experience team welcomed 12 new members in July, seven of which fall into the event services category. Additionally, 13 groups were serviced, two of them at the Kay Bailey Hutchinson Convention Center Dallas (KBHCCD). The annual Mary Kay Convention was in July, boasting 31,500 attendees. The team is working on booking the Society of Petroleum Engineers and National Veterinary Association conventions for future years.  

July 2018 New Members:


Event Services



Groups serviced this month

13 groups were serviced, including the following at Kay Bailey Hutchinson Convention Center Dallas (KBHCCD):

  • Fraternal Order of Eagles – 2,000 attendees
  • Mary Kay, Inc – 31,500 attendees in 4 waves total


Site visits

  • Society of Petroleum Engineers 
  • National Veterinary Associates 
  • Keller Williams 



Diversity and Inclusion

The VisitDallas D&I team continues to prepare and promote the Slavery at Jefferson at Monticello: Paradox of Liberty exhibition that will open in late September at the African American Museum, and thus far have received great press coverage. Further, D&I continues to support and attend diversity and inclusion events and groups, such as the Dallas Business Journal Women in Business reception, the NCAA Women's Final Four reception and the Delta Sigma Theta Sorority, Inc. pre-con meeting.


D&I Endeavors and Accomplishments

The D&I team continues to ensure that VisitDallas and its employees are representing the company's core values, as well as sponsoring and indorsing diversity events.

  • D&I Measures through VisitDallas' President & CEO
    • President & CEO, Phillip J. Jones, was interviewed on WBAP radio on July 18. Topics included the upcoming exhibit at the African American Museum, updates on the new Dallas Holocaust Museum and the 2019 Texas legislative agenda.
  • Slavery at Jefferson's Monticello: Paradox of Liberty
    • VisitDallas hosted an integration team meeting to discuss marketing opportunities and preparation for the opening of the new exhibit running Sept. 22 through Dec. 31 at the African American Museum.

 D&I events Supported/Attended

  • Dallas Business Journal Women In Business
  • Delta Sigma Theta Sorority, Inc.
  • NCAA Women's Final Four
  • African American Muzik Awards
  • International Gay and Lesbian Travel Association



The VisitDallas Tourism staff is promoting Dallas overseas through earned media outreach, as well as hosting Hotelbeds for Dallas hotels contract consideration. Also DTIPD funding continues to be successful with more than 90 applications, totaling an estimate of about $1.7 million in approved funding.

Tourism Efforts and Meetings

  • VisitUSA Media Awards
    • The tourism staff planned and implemented a UK media mission in early July, which included one-on-one meetings with 12 top media publications and platforms; an event hosting 14 of the top social media influencers in the UK; and as a presenting sponsor of the annual VisitUSA Media Awards. 
  • Hotelbeds
    • The Tourism team hosted Hotelbeds for a two days of individual meetings with our Dallas hotels for contract consideration. The company recently acquired GTA and Tourico Holidays and is thus one of our agency's largest clients; we aimed to ensure that our hotels continue to have visibility during the transition.
  • Texas Bandmasters Association
    • Tourism staff attended the annual meeting of the Texas Bandmasters Association to meet with student group tour operators.

DTIPD Updates

Arts­-related DTPID funding continues to be successful.  The current fiscal year has included more than 90 applications, totaling almost $1.7 million of approved funding. Applications for fiscal year 2018-19 are already being accepted and approved.  In fact, we have received over 30 applications to date, totaling almost $600,000 in approved funding. 


Dallas Sports Commission (DSC)

The United States Bowling Congress (USBC) Junior Gold Championships took place in eight bowling centers around Dallas from July 14-21 with a record field of more than 3,900 participants. The top youth bowlers in the country sought national titles in 20-and-under, 15-and-under and 12-and-under divisions for both boys and girls, a total of six divisions. Spots on Junior Team USA and part of a tournament record $350,000 scholarship fund were also up for grabs.  Junior Golds also featured a trade show on July 14 at Fair Park and Opening Ceremonies on July 15 at the American Airlines Center.


DSC Events in July 2018

  • Ethiopian Soccer Tournament & Cultural Festival, July 1-7
  • Wild Wild Westie dance competition, July 5-8
  • NCAA Men's Final Four presentation in Boston, July 11
  • DSC Executive Director Monica Paul attended the FIFA World Cup Final, July 12-16
  • Dallas PAL Battle in Big D Boxing Tournament, July 13-15
  • Revolution Dance 2018 Nationals, July 14-18
  • Southwest Athletic Trainers Association Annual Meeting, July 17-22
  • Sports Entertainment Alliance in Technology (SEAT) Conference, July 21-25
  • NCAA Women's Final Four site visit, July 23
  • Dallas Sports Commission Advisory Board Meeting, July 26
  • International Champions Cup soccer match, July 31