October 2018 Executive Update

VisitDallas Year-In-Review

VisitDallas celebrated another BIG year, from new partnerships to record-breaking booking numbers and economic impact figures, the 2017-2018 fiscal year was one for the records.

Dallas welcomed 27.2 million visitors this year, supporting more than 60,000 tourism industry jobs and generating $8 billion in economic impact. The VisitDallas team helped this goal by booking 2.49 million room nights this year, as well as hosting 28 citywide conferences and 1,577 meetings and events, including the 2018 NFL and NHL drafts. VisitDallas also celebrated the 40th anniversary of the iconic show "Dallas" and launched the Margarita Mile, a unique-to-Dallas experience.

This is only a small portion of the work the VisitDallas team does to promote Dallas as an ideal vacation and meeting destination. To learn more about VisitDallas' yearly accomplishments, read our 2018 Annual Report.  

VisitDallas announces state-of-the-art Visitor Experience Center

In October, VisitDallas, in collaboration with the Woodall Rogers Park Foundation, announced the plans for a new innovative VisitDallas Experience Center. The center will be located in the new 20,000-square-foot pavilion as part of the expansion of Klyde Warren Park. It will feature interactive and innovative technology for a one-of-a-kind immersive experience. The VisitDallas team is excited that the VisitDallas Experience Center will be in the heart of Downtown Dallas allowing visitors, clients and locals alike to learn more about the Dallas story and the BIG things happening here.

Chef Julian Rodarte of Beto & Son debuts as Margarita Mile Ambassador

This year, VisitDallas staked the claim that Dallas is the Official Home of the Frozen Margarita and launched the tasty attraction the Margarita Mile, a collection of the best and most brazen margaritas in the city, conveniently collected in a colorful app.  

As part of the Margarita Mile, VisitDallas has partnered with Chef Julian Rodarte of Beto & Son to serve as the attraction's ambassador. Rodarte is the currently the youngest restauranteur in Trinity Groves and will help promote the Margarita Mile locally. Rodarte will also travel regionally to showcase the Margarita Mile, as well as the unique history and ties to Dallas.  

Dallas has a new tune, and VisitDallas is promoting our music scene

Dallas is a city with many sides, and what better way to highlight this than producing a catchy new tune. In October, VisitDallas premiered the song and music video for "Forever Texas," a Dallas-inspired song by the CASTRO band, starring American Idol-famed Jason and Michael Castro. Take a look at the music video, which features popular Dallas attractions, neighborhoods and even a few stops on the Margarita Mile.

To further promote our city's live music story, VisitDallas was a presenting sponsor of the Texas Music Takeover in London. The VisitDallas team hosted media and clients at 14 different performances and launched a comprehensive media and social media campaign in the U.K. to further drive awareness of Dallas and our music scene.

VisitDallas welcomes new Board of Directors

VisitDallas is excited to welcome the new incoming Board of Directors. The VisitDallas Board of Directors plays an important role in the success of the organization and represents diverse members throughout the industry and community. The board also helps guide the vision for VisitDallas by serving as ambassadors and influencers in support of our goals. VisitDallas looks forward to working with this year's board officers and members. The incoming Board Officers include:

  • Chair: Mark Woeffler, Sheraton Dallas Hotel
  • Vice Chair: Jennifer S. Gates, Dallas City Council Member
  • Chair-Elect/Treasurer & Finance Committee Chair: Joyce Williams, Dallas County Community College District
  • Cultural Tourism Committee Chair: Jill Magnuson, Nasher Sculpture Center
  • Diversity & Inclusion Committee Chair: Wanda Granier, BridgeWork Partners
  • Marketing Committee Chair: Darren Grubb, Dallas Regional Chamber
  • Dallas Sports Commission Committee Chair: Dave Brown, American Airlines Center
  • Sales Committee Chair: Carrie F. Parsons, Freeman
  • Experience Committee Chair: Wes Caywood, JP Morgan

Find the full list of the VisitDallas Board of Directors here.