Marketing & Communications
Executive Update, November 2016


We are now VisitDallas!

Effective December 1, the Dallas Convention & Visitors Bureau will be called VisitDallas. This change boosts our visibility in the leisure travel market, holds us true to our promise of Dallas as a great destination and underlines our commitment to promoting Dallas as a top leisure and business destination.

Annual Meeting

Our Annual Meeting luncheon took place December 1 at the Kay Bailey Hutchison Convention Center Dallas with 650 attendees. Esteemed speakers addressed the audience, including Dallas Mayor Mike Rawlings; VisitDallas President & CEO Phillip J. Jones; best-selling author Dr. Johan Berger; as well as Executive Director/Artistic Director TITAS Presents Charls Santos, introducing the Moving Cities Dallas video. The meeting also honored Julie Wong of Ritz-Carlton, Dallas, the recipient of the annual LaVonne Rea Award for customer service excellence and offered a preview of the American Way's feature on Dallas appearing in the December issue. See our Annual Report for details on our accomplishments this year.

  • Visits: 179,919
  • Unique users: 145,922
  • Pageviews: 385,053

Social Media

Main channels total: 202,872/up 1% from Oct. 2016.

  • Facebook: 138,784 likes   
  • Twitter: 34,000 followers
  • Instagram: 28,660 followers
  • Pinterest: 1,428 followers

Public Relations

Media impressions: $298,924,144
Earned media value: $385,135.42

Hotel Occupancy

As of November 26, 2016, room occupancy for the city of Dallas during the month of November was 69.0 percent, up 0.5 percent when compared to the same month last year.

Media FAMs

The VisitDallas public relations team welcomed 16 media from Brazil, Canada and the United States. Trips ranged from culinary themed experiences to meetings and conventions focus – showcasing Dallas' abundant diversity and hospitable spirit.

Notable Press Trips

enRoute Magazine
Air Canada's in-flight magazine sent an editor and photographer to cover the dance culture in North Texas. Highlights included Deep Ellum, the Sons of Hermann Hall and the Round-Up Saloon.

American Airlines Brazil
In conjunction with American Airlines, VisitDallas welcomed a group of Brazilian media to experience a whirlwind tour of Dallas, seeing the city's iconic attractions and restaurants.

Smart Meetings Magazine
An editor visited Dallas to see hot new attractions and venues that would appeal to meeting planners for conventions and business meetings.

Canadian Culinary Press Trip
In partnership with Texas Tourism, VisitDallas welcomed a group of five prominent Canadian media for a culinary-themed press trip. Highlights included the Dallas Farmer's Market, Trinity Groves, the Design District, Deep Ellum and Café Momentum.

BIG D Holiday
It's the most wonderful time of the year…to welcome family bloggers to the city to talk about all the amazing holiday activities that Dallas has to offer. With support from the Hilton Anatole and BIG D Holiday partner attractions, VisitDallas welcomed two regional bloggers to the city to experience Dallas' vast holiday offerings. The holiday blogger trips will continue into December, with four more already scheduled.

Dallas in the News

More than 45 notable clips garnered this month. Standouts include: