Marketing & Communications
Executive Update, December 2016

  • Visits: 210,684/up 17% from Nov. 2016
  • Unique users: 169,404/up 16% from Nov. 2016
  • Pageviews: 419,941/up 9% from Nov. 2016

Social Media

Main channels total: 205,172/up 1% from Nov. 2016

  • Facebook: 139,666 likes   
  • Twitter: 34,277 followers
  • Instagram: 29,790 followers
  • Pinterest: 1,439 followers

Public Relations

Media impressions: $288,621,347
PR value: $487,937.56

Press Trips/FAMs

The VisitDallas public relations team welcomed 14 media from Canada, the UK, Chicago, Texas other parts of the United States in the month of December. Trips ranged from holiday themed experiences to family focus – showcasing Dallas' abundant diversity and hospitable spirit. Notable press trips include:

BIG D Holiday

It's the most wonderful time of the year…to welcome family bloggers to the city to talk about all the amazing holiday activities that Dallas has to offer. With support from the Hilton Anatole and BIG D Holiday partner attractions, VisitDallas welcome five more regional bloggers to the city to experience Dallas' vast holiday offerings. VisitDallas already hosted a set of bloggers in November, and the December trips rounded out the city's holiday press promotion.

Texas Journey

AAA Texas Journey magazine, based in California, welcomed a new editor to the team in 2016. Dallas hosted him as part of his familiarity tour of the state, and he visited Dallas' top attractions.

Wheel Chair Travel

In a first for VisitDallas, we hosted a blogger intent on touring and reviewing the city from an accessibility angle. The writer explored all parts of the city – both airports, Deep Ellum, Downtown, Bishop Arts – and accessed the public transportation system for a thorough review of Dallas' accessibility. The PR team had a lot of fun and found it a real joy to execute this trip.

Chicago Parent

A writer from Chicago Parent magazine visited Dallas to experience the city from a family friendly angle. As she was traveling with her husband and her children, she was able to visit Dallas' family attractions from a kid's perspective.

Dallas in the News

More than 40 notable clips garnered this month. Standouts include:

  • Meetings + Events: "2016 Best of Texas Meetings + Events Finalists," 12/15/16 Article
  • Associations Now: "Does Your Meeting Need A Chief Experience Officer?" 12/16/16 Article
  • Successful Meetings: "Dallas Convention & Visitors Bureau Changes Name to Visit Dallas," 12/2/16 Article
  • Travel Age West: "A Comprehensive Dallas Guide for Families," 12/4/16 Article
  • Meetings Today: "Dallas CVB Rebrands to Visit Dallas," 12/7/16 Article
  • Dallas Morning News: "Dallas seeks lift in American Way magazine spread," 12/1/16 Article
  • Suitcases & Sippy Cups: "Making Christmas Memories the Easy Way at Christmas at the Anatole," 12/18/16 Article
  • Where Traveler: "Deep Ellum: A Walk of Art and Culture in Dallas," 12/20/16 Article
  • Southern Living: "12 Ways to Celebrate Christmas Around the South," 12/8/16 Article
  • Texas Standard: "Bathroom Bills Aimed at Transgender People Could Cost Texas Billions," 12/6/16 Article
  • BizBash: "3 New Ideas for Entertaining in Dallas," 12/7/16 Article
  • Meetings & Conventions: "Texas Businesses Gear Up to Fight Anti-LGBTQ Legislation," 12/8/16 Article
  • Parents: "Your 2017 Family Travel-Planning Calendar," January 2017 Article