Marketing & Communications
Executive Update
April 2017

  • Visits: 161,000
  • Unique users: 137,125
  • Pageviews: 430,000

Social Media

Main channels total:  213,370 / up 1% from March 2017

  • Facebook: 140,700 likes
  • Twitter: 37,125 followers
  • Instagram: 34,075 followers
  • Pinterest: 1,470 followers

PR Impressions

  • Print: 13,279,541
  • Broadcast: 400,695
  • Online: 1,007,948,170

PR Values

  • Print: $67,617.86
  • Broadcast: $189,732.43
  • Online: $968,249.27

Influencer Press Trip

The PR team hosted an influencer press trip for a pair of food and fitness bloggers with a significant social following. Influencers are rapidly entering the media space as reliable sources for travel information and inspiration. To that end, the VisitDallas PR team takes pride in leading the way in influencer engagement, and this sponsored trip was both valuable and successful.

  • PaleOMG – Juli Bauer With almost 300k Instagram followers and a Paleo cookbook under her belt, Juli Bauer is a preeminent influencer in the food, fitness and fashion realm. She visited Dallas on a hosted press trip and checked out heathy restaurants, local shops and some of the city's most unique fitness opportunities, as well as notable tourism attractions. During her trip, she posted a bevy of social content – on Instagram, Snapchat and Twitter, and posted a comprehensive blog after returning home.
  • Fed and Fit – Cassy Joy Garcia Cassy Joy, also a cookbook author and influencer, is a Texan with a significant social following on her blog and Instagram, which covers recipes, fashion, lifestyle and travel content. She accompanied Juli on the sponsored trip. Following her Dallas posts, she received the following comment from a reader: "Loving your travel posts! You've got me hooked … and I already booked a trip to Dallas this fall staying at The Joule." Influencers are now being embraced by the travel and tourism community, and this comment is proof that their opinions carry significant weight with their readers.

Nashville and Memphis Media Mission

In collaboration with Texas Tourism, we conducted a media mission to Nashville and Memphis, two growing regional travel markets for Texas. Nashville appointments ranged from newspaper writers to travel influencers. In Memphis, the team met with everyone from barbecue to bridal publications. Across the board, Dallas was a good pitch because of the proximity, diverse and easy flight options and big-city attractions, including shopping, sports and entertainment.

The Bathroom Bill

Texas Welcomes All and Keep Texas Open for Business (KTOB) hosted a press conference at the Texas State Capitol on Tuesday, April 18. Women business leaders, moms, religious leaders and sexual assault experts gathered to speak against Senate Bill 6 (SB 6), House Bill 2899 (HB 2899) and other pieces of discriminatory legislation.

More than 50 people gathered to deliver a clear message: Discriminatory legislation will hurt Texas' economy and businesses, and does nothing to protect women and children.

Speakers at the press conference included:

* Marianne Malina, President, GSD&M

* Annette Burris-Clay, President & CEO of Texas Association Against Sexual Assault

* Felicia Miller, Chief Human Resource Officer at Tenet Healthcare

* Diane Crawford, Global Commercial Operations Director, Celanese Corporation

* Sally Larrabee, Safety Director, Process Control Outlet

* Julie Chase, VP and Chief Marketing Officer, Austin CVB

* Deirdre Walsh, Director of Communications at Silicon Labs

* Joanna Day, Dripping Springs mother of three

* Rev. Kimberly Rogers, LPC, Associate Pastor Central Presbyterian Church, Austin

* Kate Andrade, mother of two

* Sarah Meredith, millennial tech employee

Companies represented at the press conference included: Silicon Labs, the Austin Convention & Visitors Bureau, Apple, Google, Microsoft, Tenet Health Care, IBM, HP, Intel, Celanese, TechNet, RetailMeNot, VisitDallas, San Antonio CVB, Facebook, Amazon, Dow, Dell, Capital One, Salesforce, AMD, SXSW, C3, Alamo Drafthouse and GSD&M.

The following day, the House State Affairs Committee heard testimony on HB 2899. Approximately 369 people registered against the bill, with more than 60 people testifying before the committee at Wednesday's hearing. In comparison, only 18 people registered in support of this bill. The committee did not vote on HB 2899, and it is currently pending in the committee.

Information on HB 2899: This bill would strip non-discrimination protections from veterans, elderly people, pregnant women and LGBT people (including students) when using restrooms or changing rooms. It would prohibit cities and school districts from passing laws and policies that would protect those groups, but it would allow cities and schools to write policy that mandates discrimination in restroom use.

Dallas is open for business, embraces and promotes diversity, inclusion and equality and understands it's our differences that make us stronger.

Dallas in the News

Notable clips garnered this month:

  • Successful Meetings: "Dallas and Fort-Worth's Texas-Sized Meetings Offerings," 4/3/17 Article
  • Whitewall: "Your Dallas Art Fair Must-Do List," 4/4/17 Article
  • Art Zealous: "Texas Treasures: Your Guide to the Dallas Art Fair," 4/4/17 Article
  • Dallas Business Journal: "Hyperloop tube travel proponents push 'Texas Triangle' for initial U.S. route," 4/5/2017 Article
  • Dallas Business Journal: "Dallas Final Four 'exceeded expectations,' will submit men's and women's bid to host again," 4/4/17 Article
  • Reader's Digest: "The Best Free Tourist Attraction in Every State," 4/6/17 Article
  • Eater: "5 Dallas Restaurants to Try This Weekend," 4/7/17 Article
  • Texas Highways: "Things To Do in Texas This Easter Weekend: Apr. 14-16," 4/10/17 Article
  • Artsy: "What Sold at Dallas Art Fair," 4/11/17 Article
  • The Daily Meal: "Savor Dallas Announces 2017 Event Lineup and Host Chef Talent," 4/11/17 Article
  • Travel Channel: "Best U.S. Aquariums by Region," 4/11/17 Article
  • Travel Weekly: "Alaska Airlines expanding at Dallas Love Field," 4/12/17 Article
  • Travel Channel: "Best Botanical Gardens in the US," 4/13/17 Article
  • Travel Channel: "10 Top-of-the-World Revolving Restaurants," 4/13/17 Article
  • Travel Pulse: "Hotel Developers Continue to Bet Hard on US Tourism," 4/18/17 Article
  • U.S. News and World Report: "6 Can't-Miss Dallas Museums," 4/19/17 Article
  • Thrillist: "The Dallas Bucket List: 42 Things To Do Before You Die," 4/17/17 Article
  • Statesman Journal: "25 must-see buildings in Texas," 4/19/17 Article
  • Texas Highways: "Big Beers in Big D," 4/19/19 Article
  • Real Posh Mom: "Dallas Arboretum Announces ZimSculpt, An Exhibition of Contemporary Stone Sculptures from Zimbabwe," 4/19/17 Article
  • Traditional Home: "Design Confidential: Dallas," 4/19/17 Article
  • Travel Channel: "Texas's Best Historic Sites," 4/17/17 Article
  • New York Post: "The best US tours to explore all of America," 4/19/17 Article
  • Tasting Table: "A Tale of New Cities," 4/19/17 Article
  • Fast Company: "Uber's Flying Taxis Will First Take To The Skies In Dallas-Fort Worth And Dubai," 4/25/17 Article
  • Dancing Hotdogs: "Top 8 Dallas Attractions @Visit_Dallas #DallasBig," 4/25/17 Article
  • Taylor House: "Hilton Anatole (The Place to stay in Dallas)," 4/26/17 Article
  • U.S. News & World Report: "5 Dallas Parks to See on Vacation – Locals' Pick," 4/28/17 Article
  • Toronto Star: "Café Momentum in Dallas serves second chance to at-risk youth," 4/25/17 Article