Marketing & Communications
Executive Update, June 2017

 

VisitDallas.com

  • Visits: 196,400 / up 1% YOY
  • Unique users: 166,840 / down 2% YOY
  • Pageviews: 561,573 / up 5% YOY

Social Media

Main channels total: 217,594 / up 1% from May 2017

  • Facebook: 142,075 likes
  • Twitter: 37,510 followers
  • Instagram: 36,510 followers
  • Pinterest: 1,499 followers

PR Impressions

  • Print: 4,835,226
  • Broadcast: 489,736
  • Online: 375,694,602

PR Values

  • Print: $19,959.29
  • Broadcast: $230,087.37
  • Online: $120,413.89

Notable Press Trips

AFR Life & Leisure

VisitDallas welcomed a couple of media from the Australian Financial Review's Life & Leisure. The primary focus of their visit was to explore the city's diverse art and culinary scene. During their visit they stopped by the Dallas Arts District including visiting the Dallas Museum of Art's Mexico: 1950 exhibit, the Sixth Floor Museum and exploring Deep Ellum after dinner at Pecan Lodge.

The Washington Times
VisitDallas hosted the travel writer, Eric Althoff, from The Washington Times. During his trip to Dallas, Eric visited The George W. Bush Presidential Library and the Sixth Floor Musuem at Dealy Plaza. After the museums, he explored Deep Ellum, enjoying lunch at Pecan Lodge and a flight at Deep Ellum Brewing Co. Finally, he ended his visit with a night at Globe Life Park, watching the Texas Rangers play the Seattle Mariners.

Dallas in the News

Notable clips garnered this month:

  • Austin American-Statesman: "What's new in the Dallas hotel scene," 7/1/17 Article
  • KERA News: "MegaFest, A Giant Faith And Family Festival, Promises To Bring People Out And Lift Them Up," 6/28/17 Article
  • CNBC Online: "The 15 best affordable places to visit in the US," 6/27/17 Article
  • Austin American-Statesman: "July sizzles with family fun," 6/24/17 Article
  • Thrillist: "Everything You Must Do in Dallas This Summer," 6/23/17 Article
  • Curbed: "Beyond the High Line: 8 linear parks that have transformed cities," 6/22/17 Article
  • U.S. News & World Report: "The 17 Best Affordable Destinations in the USA 2017-18," 6/20/17 Article
  • Texas Highways: "Daytripper: 12 Hours in Dallas," 6/16/17 Article
  • Forbes: "America's Coolest Cities," 6/15/17 Article
  • PaxNews.com: "Dallas & Fort Worth head north," 6/14/17 Article
  • Orbitz Travel Blog: "These are the best places to brunch in Dallas," 6/13/17 Article
  • U.S. News & World Report: "The 6 Best Dallas Brunch Spots," 6/13/17 Article
  • Travel Press: "Dallas, Fort Worth take on Canada," 6/13/17 Article
  • Orbitz Travel Blog: "3 Perfect Days in Dallas," 6/12/17 Article
  • MeetingsNet: "2017 Changemakers: Change Is Good," 6/6/17 Article
  • MeetingsNet: "Ironman Takes on Texas Bathroom Bill," 6/6/17 Article
  • U.S. News & World Report: "5 Breweries to Visit in Dallas," 6/2/17 Article
  • Chicago Parent: "Why y'all should visit Dallas," 6/1/17 Article
  • Mic: "Best places to travel: 10 cities with the biggest discounts on airfare in June," 6/1/17 Article

Special Projects

Moving Cities

VisitDallas presented a stunning showcase of still images from the Moving Dallas short film that debuted last year. The exhibit, titled Moving Cities: Dallas, currently appears in the NorthPark Center gallery space between Louis Vuitton and Burberry through Sept. 5, 2017. The photography exhibit features 38 still images shot during the making of the original video, capturing dancers of various styles set against a backdrop of movement, city life and transportation. Good Morning Texas produced a segment on the innovative exhibit; view at this link.

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