Marketing & Communications
Executive Update, August 2017

 

VisitDallas.com

  • Visits: 180,055 / down 21% YOY
  • Unique users: 151,182 / down 26% YOY
  • Pageviews: Pageviews: 418,461 / down 12% YOY

Social Media

Main channels total: 223,382 / up 2% from July 2017

  • Facebook: 145,142 likes
  • Twitter: 38,600 followers
  • Instagram: 38,100 followers
  • Pinterest: 1,540 followers

PR Impressions

  • Print: 7,537,033            
  • Broadcast: 1,168,317
  • Online: 850,492,451

PR Values

  • Print: $67,320.74
  • Broadcast: $452,614.81
  • Online: $463,193.56

FAM

Donde Ir

VisitDallas welcomed a journalist from Donde Ir, a Mexican publication which focuses on tourism and entertainment. During his visit the journalist explored Dallas' culinary scene, museums and nightlife, with stops at the Dallas Arts District, Trinity Groves, Arboretum and Deep Ellum.

Legislative News

After much effort by VisitDallas, Texas Welcomes All and destination marketing organizations from across Texas, a bathroom bill failed to pass the Texas legislative special session called by Governor Greg Abbott.

At VisitDallas we're proud of our efforts to defeat bad bathroom legislation in Texas. We will always fight to protect the Texas brand and to keep the Dallas economy thriving. Our Texas Welcomes All coalition, formed to fight this discriminatory and unnecessary legislation, is consistent with our fundamental belief that a stronger Dallas is grounded in policies and laws that foster an open, welcoming and business-friendly state for businesses, their employees and their families.

VisitDallas was proud to lead and actively engage in an effort of overwhelming opposition to the bathroom bills, and we are grateful to the legislators and leaders who thoughtfully engaged with us to understand the very real human and economic risks of pursuing this legislation.

VisitDallas supports a diverse and inclusive conventions, meetings, sports and tourism market. With our partners in the hospitality industry, we work to generate economic impact for Dallas and the region through events and tourism. Last year, 25.7 million people visited Dallas generating $4.4 billion in direct spending.

We ask now that the Texas Legislature put this issue to rest so we can continue to pursue and grow the Texas economy that benefits us all. Dallas is and should remain open for business to everyone.

Dallas in the News

  • British Airways High Life: "Lone Star: St Vincent Celebrates her Home State," September 2017 Article
  • US News "The 6 Best Dallas Neighborhoods to Discover," 7/25/17 Article
  • Eater: "5 Dallas Restaurants to Try This Weekend," 7/28/17 Article
  • Mashable: "Leave the selfie sticks at home when traveling to these destinations around the world," 7/29/17 Article
  • Wander With Wonder: "Dallas Arboretum Debuts A Tasteful Place, A Year-Round Food Oasis," 8/5/17 Article
  • Eater: "12 Essential Downtown Dallas Restaurants," 8/7/17 Article
  • Elite Traveler: "Things to Do in Dallas," 8/9/17 Article
  • USA Today Travel Tips: "Labor Day Tourist Attractions in Texas," 8/9/17 Article
  • MSN Travel: "50 things to do in the U.S. this fall," 8/15/17 Article
  • Delish: "The 20 Most Scenic Restaurants In The Country," 8/18/17 Article
  • Texas Highways: "Things To Do in Texas This Weekend: Aug. 25-27," 8/21/17 Article
  • Out Traveler: "This Just Out: Happy Tuesday in NOLA, Tel Aviv Getaway & Dallas Pride," 8/23/17 Article
  • WhereTraveler: "It's Showtime: 3 New DFW Music Venues to Visit This Fall," 8/23/17 Article
  • BizBash: "10 New Venues in Dallas/Fort Worth for Fall Meetings and Events," 8/17/17 Article
  • The Lily: "A Texas native takes us on a tour of her favorite neighborhoods," 8/17/17 Article
  • Inverse: "How To Plan Your Next Solar Eclipse Vacation," 8/25/17 Article
  • USA Today: "Labor Day Tourist Attractions in Texas," 8/29/17 Article