Marketing & Communications
Executive Update, October 2017

  • Visits: 157,035 / up 1% YOY
  • Unique users: 132,548 / same YOY
  • Pageviews: 412,896 / down 13% YOY

Social Media

Main channels total: 227,412 / up 1% from September

  • Facebook: 146,751 likes
  • Twitter: 39,350 followers
  • Instagram: 39,760 followers
  • Pinterest: 1,551 followers

PR Impressions

  • Print: 11,110,321           
  • Broadcast: 1,238,587
  • Online: 667,778,053

PR Values

  • Print: $881,005.92
  • Broadcast: $203,853.83
  • Online: $140,428.61

Dallas in the News

  • Martha Stewart: "90,000 Pumpkins Recreate "The Wizard of Oz" at the Dallas Arboretum This Fall," 9/25/17 Article
  • Deep Fried Fit: "Best Places to Eat, Drink, and Play in Downtown Dallas," 9/26/17 Article
  • USA Today 10 Best: "From edible flowers to botanical art, Dallas is blooming" Article (resulting from A Tasteful Place FAM)
  • "Which U.S. Cities Have The Best Manners And Are The Friendliest? Listen To An Etiquette Expert" Article
  • KRLD – TX/OU: Phillip Jones, VisitDallas President & CEO, was featured on KRLD speaking on the great economic impact the Red River Rivalry has on Dallas' tourism economy.
  • Essentially America: "AMERICA'S SWEETHEART CITIES: So Close, So Compatible that you can't visit one without the other" Article

Atlanta Media Mission

Members of the PR team traveled to Atlanta for a culinary-focused media mission with Phillip Jones. Phillip enjoyed dinner with key Atlanta media members – including Forbes Travel Guide, CNN, The Atlanta Journal-Constitution and Modern Luxury, among others – featuring a menu crafted by Dallas chef Kent Rathbun and his brother, Atlanta chef Kevin Rathbun.


The Foodservice Consultant

In early October VisitDallas welcomed a couple of Canadian media from The Foodservice Consultant magazine. The main focus of their trip was to explore the Dallas culinary scene. The duo dined at Meso Maya and Chino Chinatown in Trinity Groves, where they met with chef and owner Uno Immanivong. They also made a stop at the State Fair of Texas where they met with fried food master Abel Gonzales.

Malucas & Piradas

After meeting at IPW earlier this year, VisitDallas hosted Malucas & Piradas blogger Aline Rezner during the second week of the State Fair of Texas. Not only did Aline spend a day at the fair trying plenty of fried food, she also explored the rest of the city. Other stops in her itinerary included the Sixth Floor Museum, the Dallas Arboretum and GeO-Deck at Reunion Tower. Her visit resulted in two blog posts and YouTube videos, as well as several social media posts during her trip.

Fujifilm #InstaxUSTour

The PR team partnered with Fujifilm for a really fun influencer tour featuring the Instax instant camera. A little background: the third leg of the #InstaxUSTour was in Dallas, which followed Las Vegas and Miami. The concept behind the InstaxUSTour is creating a unique activation in which the brand brings a very small group of influencers to a designated city and create one-of-a-kind "Instagram worthy" activities that correspond to the city. In Dallas, the group was going for a wholesome, all American vibe and we set them up with horseback rides at Southfork, a trip to the fair and a photoshoot at the Dallas Arboretum pumpkin patch. Please see pics on Instagram at #InstaxUSTour.

State Fair

"Our state fair is a great state fair," and VisitDallas brought four Texas-based digital influencers in to experience just how great it really is. While here, they explored the fair's many offerings, ate as much Texas-fried food as they possibly could, and visited Dallas' CityPASS attractions with their families.

Departures Magazine

VisitDallas partnered with the Dallas Opera to bring in a writer from Departures for First Sight & First Night. He covered a luxury stay at Rosewood Mansion on Turtle Creek and attended opening night of Saint-Saen's Samson and Dalila.

A Tasteful Place
Early in the month, The Dallas Arboretum and Botanical Garden opened its very own edible garden, A Tasteful Place. VisitDallas partnered with the Arboretum to bring in a freelancer with USA Today to experience the garden firsthand, as well as the fantastic culinary scene here in Dallas.