Marketing & Communications
Executive Update, April 2018

  • Visits: 280,641 / up 62.4% YOY
  • Unique users: 236,986 / up 60.7% YOY 
  • Pageviews: 578,302 / up 27.9% YOY

Social Media

Main channels total: 249,858 / up 1.5% from March

  • Facebook: 160,484 likes
  • Twitter: 42,210 followers
  • Instagram: 45,510 followers
  • Pinterest: 1,654 followers

PR Impressions

  • Print: 16,641,146
  • Broadcast: 1,650,775
  • Online: 459,936,636

PR Values

  • Print: $653,452.79
  • Broadcast: $155,578.44
  • Online: $77,376.41

Dallas: The African American Experience

In April VisitDallas launched Dallas: The African American Experience, a self-guided civil rights tour and accompanying video series that allows visitors to experience Dallas' rich civil rights story, diverse history and important landmarks. 

Dallas' tour boasts more than 25 historic stops. A few of the attractions include: the Juanita J. Craft Civil Rights House, The Dallas Civil Rights Museum at MLK Jr. Center, the African American Museum and The Kathlyn Joy Gilliam Museum.

"African Americans hold a unique place in the history of Dallas, and we're thrilled to launch our Civil Rights tour to celebrate that legacy," said Phillip J. Jones, President and CEO of VisitDallas. "The project highlights past struggles and the tremendous progress of African Americans in Dallas, a story we think is important to share with our visitors." 

Visit to learn more about Dallas' history, watch videos and see more about stops on the tour. Pick up a hard copy of Dallas: The African American Experience brochure at the VisitDallas Visitor Center, located at the Old Red Courthouse (100 S Houston St., Dallas, TX 75202).

The tour was already covered in the New York Times in a story about the growth of Civil Rights tourism in the United States. Please see the article here.



VisitDallas partnered with the Adolphus hotel to bring in a writer from During her time here – as reflected in the Adolphus' recent renovation – she was able to see the unique way Dallas' rich heritage and culture are imbedded in a culturally-diverse and cosmopolitan present day. Among other things, she was able to dine at the French Room and tour historic, up-and-coming neighborhoods such as Deep Ellum and Bishop Arts. 

Byron Nelson Media Day

The VisitDallas PR team participated in the AT&T Byron Nelson Media Challenge on April 23, providing Dallas promotional items and networking with attending media. The PR team will staff media center during the tournament in May, making sure journalists get the most out of their Dallas visit.