Marketing & Communications
Executive Update, June 2018


Landmark exhibition: Slavery at Jefferson's Monticello: Paradox of Liberty

This past month, leaders from the African American Museum, Dallas City Council, VisitDallas and Thomas Jefferson's Monticello came together to unveil plans for a landmark exhibition coming to Dallas this fall. Slavery at Jefferson's Monticello: Paradox of Liberty brings to life the story of slavery at Monticello through more than 300 objects, works of art, documents and artifacts unearthed at the storied plantation. The exhibit will run Sept. 22 – Dec. 31 at the African American Museum.

This multilateral effort aims to shed light on the complicated and often contradictory nature of America's founding. Dallas will be the first city to host the exhibit with additional content that has never left Monticello. One addition is a featured section on Sally Hemings, one of Jefferson's slaves and the mother of six of his children.

The press conference was held on Tuesday, June 19 and was attended by Fox 4, NBC 5, Dallas Morning News, WFAA, Dallas Observer and 15 more regional media outlets.


Notable coverage:


Media FAMS:

British Airways High Life

Last month, VisitDallas welcomed a couple of media from British Airways High Life. The duo was in Dallas to attend Sneaker Con and interview Yu Ming Wu, the founder of the event and get his thoughts on fashion and sneaker culture in Dallas. During their time in the city, they visited Deep Ellum and Bishop Arts to visit popular sneaker shops, photograph Dallas street style and use the neighborhood murals as backdrop for their photos. The feature will publish in the September issue of the magazine.


VisitDallas hosted several Nordic media in collaboration with Icelandair to promote the airline's recent new direct flights from Dallas to Reykjavik. During their visit, media visited several of the city's neighborhoods, getting a bird's eye view of Downtown from Reunion Tower, enjoyed Deep Ellum's nightlife and took in the art scene in the Arts District. The group also visited the Sixth Floor Museum and George W. Bush Presidential Library and Museum.

PR By the Numbers


  • Print: 10,604,121 
  • Broadcast:637,122 
  • Online: 347,537,271  
  • Monthly Totals: 358,778,515                    

PR Values: 

  • Print:  $593,001.49 
  • Broadcast: $100,034.13
  • Online: $60,223.42         
  • Monthly Totals: $753,259.04