Dallas CityPASS: Partnership with Local Attractions and Dallas CVB Cooperatively Packages Dallas for Visitors

DALLAS – (May 15, 2015) – The Dallas Convention & Visitors Bureau (Dallas CVB) is excited to announce that Dallas is the latest destination to partner with City Pass, the company that packages discounted, prepaid admission to a city or region's top attractions. Starting today, travelers to Dallas can use a Dallas CityPASS® ticket booklet to save 41 percent off admission to the Perot Museum of Nature and Science, Reunion Tower GeO-Deck, a choice between the Dallas Zoo and The Sixth Floor Museum at Dealey Plaza, and a choice between the George W. Bush Presidential Library and Museum and the Dallas Arboretum and Botanical Garden.

"There are so many choices when visiting a city," said Megan Allen, City Pass president and CEO. "A CityPASS ticket booklet ensures that travelers always see great attractions. The booklets also save visitors a significant chunk of money, which is another huge plus, especially for families."

The Dallas CityPASS is an easy and economic option for domestic and international travelers, and the program will provide tourism growth opportunities.

"The mission of the Dallas CVB is to create positive economic growth for the region," said Phillip Jones, Dallas CVB president and CEO. "We know that visitors who stay in the area longer spend more money and have a larger, more beneficial impact on the economy. And research shows that CityPASS travelers to other destinations tend to stay two to three days longer than other visitors. We're excited about programs that have the potential to extend average length of stay."

"When CityPASS considers adding a city we look for two things: iconic attractions that are both loved by locals and interesting for tourists to visit and an outstanding destination marketing organization with a professional staff and a great reputation," said Mike Gallagher, who, along with his partner Mike Morey, co-founded City Pass 17 years ago. "Dallas has what it takes for a successful CityPASS program, and we are proud to add it to our list of 12 wonderful destinations in North America."

Each 2015 Dallas CityPASS ticket booklet retails for $44 for adults, $30 for children, age 3-12. Passes, which can be purchased online or at any of the CityPASS partner attractions listed above, are valid for nine consecutive days, beginning with the first day of use. Visitors who use all of the booklet's tickets will save $30.30 on combined admission to the included attractions.

Contact: Stephanie Faulk Public Relations / Outreach Manager sfaulk@dallascvb.com

About City Pass

Prices and programs subject to change. CityPASS® is a registered trademark of City Pass, Inc., and the exclusive property of City Pass, Inc. For more than 17 years, CityPASS ticket booklets and admission cards have been premier products for travelers who want to visit a city's top attractions while enjoying substantial savings. The CityPASS program, which has sold more than 13 million booklets and boasts a 95 percent customer recommendation rating, is available in New York City, Atlanta, Boston, Chicago, Dallas, Houston, Philadelphia, San Francisco, Seattle, Southern California, Tampa Bay and Toronto. For more information, visit CityPASS.com.



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