Dallas Convention & Visitors Bureau Achieves Industry Accreditation in Destination Management and Marketing
DALLAS – (Aug. 7, 2015) – The Dallas Convention & Visitors Bureau has been awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destination Marketing Association International (DMAI), in recognition of the CVB's commitment to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations around the world.
Since its inception in January 2007, the accreditation program requires a destination marketing organization (DMO), like the Dallas CVB, to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the marketing of a city, including governance, finance, human resources, sales, communications, destination development and research. The Dallas CVB was first awarded the DMAP seal in 2011 and has passed the rigorous four-year renewal process this year.
"DMAP accreditation requires DMOs like the Dallas CVB to truly evaluate and define not only their policies and procedures, but also determine their guiding principles and solidify their importance to their communities in all they do," said Jack Wert, DMAP Board Chair.
The Dallas CVB is one of more than 200 DMOs who have obtained DMAP recognition that demonstrate compliance across 16 disciplines, composed of 53 mandatory standards, and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.
"The Dallas CVB is honored to receive the Destination Marketing Accreditation renewal from DMAP," said Phillip Jones, President and CEO of the Dallas CVB. "We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field."
"We are pleased to have the Dallas CVB as part of our distinguished group. I look forward to their continued participation and influence as a part of the growing DMAP community," added Valencia Bembry, Senior Vice President of Accreditation and Strategic Initiatives at DMAI.
About Destination Marketing Association International
Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI's influential membership includes nearly 600 official destination marketing organizations (DMOs), also known as tourism boards or Convention and Visitor Bureaus, from nearly 20 countries that command $2.5 billion in annual budgets. As the world's largest and most reliable resource for DMOs, it provides more than 3,700 individual members – professionals, industry partners, educators and students – the most innovative and relevant educational resources, networking opportunities and marketing intelligence worldwide. For more information, visit www.destinationmarketing.org.