The #DallasTho Instagram campaign is a hashtag story campaign showcasing the many perspectives of Dallas. The idea is to establish an emotional connection for residents and introduce Dallas to potential travelers like never before. For three consecutive Mondays a challenge will be presented. Participate each week for a chance to win a grand prize.




Official Contest Rules


By entering the #DallasTho Instagram campaign (the "Contest"), you consent to be bound by these Official Contest Rules ("Official Rules"). Accordingly, you should read the official rules carefully before entering the Contest.

  1. Organizations Involved in the Contest.

    The organization involved in the Contest is Dallas Convention & Visitors Bureau ("Sponsor").

  2. Contest Period.

    The Contest will begin on 03/14/16 at 10:00 AM (CT) through 04/03/16 at 20:59PM (CT) (the "Contest Period"). All entries must be received by 04/03/16 at 20:59 PM (CT) ("Entry Deadline Date").

  3. Eligibility.

    You must be 18 years or older to win (or the age of majority in your state), and must be a US citizen. The Contest is subject to all applicable federal, state and local laws, rules and regulations. Void where prohibited by law. Employees, temporary employees, independent contractors and interns of the Contest Sponsor and each of their subsidiaries and immediate family, sales agents and their support staff and household members of such employees are not eligible. You can only win once. Participation constitutes entrant's full and unconditional agreement to these Official Contest Rules and Contest Sponsors' decisions, which are final and binding in all matters related to the Contest. Entries have no value and an entry does not entitle an entrant to any compensation of any type or kind.

  4. How to Enter:

    Participate by submitting a unique photograph in accordance with the weekly challenge. Take part in the weekly challenges by uploading a photo to your personal Instagram account based on the specified challenge, use #DallasTho and tag @Visit_Dallas and @instadfw in the caption. By participating in each weekly challenge and adhering to the campaign parameters, you will be automatically entered into the Contest.

  5. Images Submitted.

    All images submitted using #DallasTho throughout the campaign period allows the Sponsor to retain photo assets from all Contest entries for use in future social media posts, digital marketing and promotional materials. All images will be held, used and processed by the Contest Sponsors and their business partners and affiliates, in accordance with their Privacy Policy.

  6. Description of Prize.

    The first winner will receive 2 x Justin Bieber tickets at American Airlines Center in Dallas on April 10, 2016, 2 x nights' accommodation at The W Hotel in Dallas and 2 x CityPASS booklets for four of the top attractions in Dallas (ARV: $1,250). The second winner will receive 2 x tickets to Dallas Mavericks vs. San Antonio Spurs at American Airlines Center on April 13, 2016 and 2 x CityPASS booklets for four of the top attractions in Dallas (ARV: $500). Runner up prizes includes a set of 2 x CityPASS booklets (ARV: $100 per booklet). Any difference between the stated ARV and the actual value of the prize will not be awarded in any form. Winner is solely responsible for all local, state and federal taxes related to any prize.

  7. Winner Selection:

    Winner (individually and collectively, the "Winner") will be selected on or about 04/04/16. Judging will be conducted by Sponsor, based on the following criteria: 1) creativity, 2) quality of photograph, 3) uniqueness of photograph from among all eligible entries received. In the event the Sponsor does not receive any eligible entries, the Sponsor has the right to cancel the Contest. Judging will be conducted by Sponsor. Odds of winning will depend upon the total number of eligible entries received.

  8. Winner Notification:

    Winner will be notified on the last day of the Contest, via email, and/or at Sponsor's discretion, via phone. In the event the Winner doesn't respond to Sponsor's notification or does not accept the prize within forty eight (48) hours of notification, the prize will be deemed forfeited and an alternate Winner will be selected.
    If a prize is not claimed, if a winner is disqualified, or if for some other reason the prize cannot be awarded consistent with the Official Rules, then that prize is forfeited and Contest Sponsor may, in their sole discretion, select an alternate winner. No substitution of prize will be permitted by the winner. No transfers of the prize are permitted.

  9. Winner List:

    For a list of winners, send a self-addressed stamped envelope to
    c/o Splash Media
    5040 Addison Circle #400
    Addison, TX 75001
    You can also reach us by phone at (972) 392 6700.

  10. General Conditions.

    The winner must execute and provide to Contest Sponsors within 24 hours of Notification an Affidavit: (1) attesting to the winner's eligibility and compliance with the Official Rules; (2) providing a Liability Release that releases the Giveaway Sponsor from any liability arising out of the Contest and (3) a Publicity Release, allowing Contest Sponsors to use the winner's name, likeness, voice and biographical information for publicity purposes.