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Visit Dallas ist eine unabhängige, gemeinnützige Vertriebs- und Marketingorganisation, die Dallas als erstklassiges Reiseziel für Geschäfts- und Urlaubsreisen bewirbt.
Contracted by the City of Dallas, our collective efforts generate positive economic impact, diverse jobs and state and local tax revenues which benefit our community and improve the quality of life for all who live, work and play here.
Visit Dallas also encompasses the Dallas Sports Commission, the Dallas Film Commission and the Dallas Music Office.
Meetings and conventions both large and small, from 10 to 10,000 attendees.
Major sporting events, like WWE WrestleMania and FIFA World Cup 2026™.
Major motion pictures, television and commercial productions.
Leisure and student groups.
Direktverkauf und Messen.
Entwicklung integrierter Werbekampagnen für Freizeit und Handel, um das Bewusstsein, die Überlegungen und die Reiseabsichten auf nationalen und internationalen Märkten zu fördern.
Generierung von Medienberichten und Sicherung von Beiträgen zur Förderung des Reiseziels.
Bereitstellung von Ressourcen durch unsere Teams für Besuchererlebnisse und Mitgliedschaft sowie eigene Kanäle, einschließlich VisitDallas.com und soziale Plattformen.
In 2024, Dallas welcomed more than 27.7 million visitors, generating $10.9 billion in economic impact, supporting over 60,000 local jobs, and contributing $649 million in state and local tax revenues. Tourism remains one of Dallas’ top ten industries, fueling growth and opportunity across the region. In fiscal year 2025, the Visit Dallas team booked more than 1,400 events, resulting in $1.56 billion in economic impact.
LODGING $1.9 billion
FOOD/BEVERAGE $1.8 billion
RETAIL $1.4 billion
TRANSPORTATION (local and air) $900 million
RECREATION/ENTERTAINMENT $900 million
Visit Dallas collects a portion of the city’s local Hotel Occupancy Tax as well as funds from the Dallas Tourism Public Improvement District.
Visit Dallas and our efforts are supported by visitor taxes, not resident tax dollars.
Tourism taxes also directly fund the Dallas arts and culture community.
These tourism tax dollars leave more money in the city’s general fund to spend on public safety, recreation centers, libraries, parks, streets and other essential city services.
Visit Dallas is committed to transparency and accountability. Access our Code of Ethics and Whistleblower Policy below to learn more about how we operate with integrity. Financial information available upon request.
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