Sales - Executive Update
January 2017
BIG Wins:
- Phillip J. Jones, President and CEO of VisitDallas, took over as Chairman of the PCMA Education Foundation during the Convening Leaders event in Austin, TX!
- January was a busy kick-off to trade show season as VisitDallas rolls out its new brand at PCMA and Southwest Showcase events in Austin. 235 customers hosted at two client events, representing association and corporate customers nationally, as well as the state of Texas. These customers in FY 2015-2016 accounted for 120 definite bookings, and we're looking forward to more.
- Overall for convention sales, leads made a jump in January as well:
| Lead Years | # of Leads | Room Nights | Room Nights per Lead |
| 2017 | 277 | 378,437 | 1,366 |
| 2016 | 181 | 246,736 | 1,363 |
| Variance | 96 | 131,701 | 3 |
| % Change | +53% | +53.3% | 0% |
Events/Tradeshows attended:
- PCMA Convening Leaders 2017
- PCMA Convening Leaders Dallas Client Event 2017
- Southwest Showcase
- Southwest Showcase - 2017 Annual New Year Client Luncheon
VisitDallas branding was on all carts in Austin for the month during ESPA, PCMA and Southwest Showcase
Familiarization site visit:
Michael La Charite with Experient
Sited Dallas as a possible upcoming meeting location:
- Executive Women International Leadership Meeting - 2017
- Mars Retail Meeting - 2017
- NHS Global Events - A Wireless Summit Fall - 2017
- Keen National Conference - 2018
- Leica Biosystems Sales Meeting - 2018
- N2 Publishing Kick Off National Conference - 2018
- Nurse Practitioner Associates for Continuing Education (NPACE) - 2018
- Parenteral Drug Association - 2018
- Smart Start Winter Sales & Training Conference - 2018
- NAMI National Annual Convention - 2019
- American Fraternal Alliance Annual Meeting - 2019
- National Association of Campus Card Users Annual Conference - 2019
- Workiva The Exchange Community - 2019
- International Dairy Deli Bakery Association - 2021
- Informa Exhibitions
Hotel occupancy
As of January 21, 2017, room occupancy for the city of Dallas during the month of January was 65.6 percent, up 1.7 percent when compared to the same month last year.
