Sales - Executive Update
February 2017


BIG Wins:

  • Association Forum: Hosted 20 national and state association executives for a Super Bowl weekend event and design lab conducted by Lime Design/Stanford University.
  • We secured several groups, including two pharmaceutical meetings and one confidential corporate multi-level-marketing booking, each bringing a significant number of in-house room nights to the city.


  • RCMA Emerge Conference & Tradeshow: Targeted religious conference event and convention planners who fill need period business with events around the nation. Event held in Chicago, IL.
  • VisitDallas Semi-Annual Hotel GM/DOS/DORM conference: Hosted 77 local hoteliers for an educational program focusing on national and local trends from STR, CBRE and Strategic Data Resources.
  • ConferenceDirect CDX: Part of a partnership to access/attend this educational event with intermediary/3rd party planners and their end user customers.
  • Hotel GM Sales Calls in Washington, D.C.: Targeted national and international CEOs and event professionals in the nation's top association market; participated in the Destination Showcase tradeshow and DMAI Annual Spirit of Hospitality Awards Celebration.


Experience Dallas FAM: Hosted ten clients representing financial and investment vertical segments, and pharmaceutical and association planners. Clients experienced a wide range of our vibrant culinary scene, a live event at AAC, several different entertainment districts, and conducted site inspections. Within 24 hours we received two RFPs from clients. Most have not been to Dallas in the last ten years and left completely impressed with the new developments in our great destination. Thank you to our partners The Fairmont Dallas and CSI Texas.  

VisitDallas Customer Advisory Board: Hosted 12 high level customers to review sales and marketing strategies for VisitDallas toward group meetings and events markets, gaining voice of the customer.

Sited Dallas as a possible upcoming meeting location:

Interpublic Group of Companies / GCE v2 2017
YES Management Dallas Spring Meeting 2017
Integrative Medicine for Mental Health - IMMH Annual Conference 2018
Eli Lilly and Company Elanco Kickoff Meeting 2018
Bankruptcy Software Specialists, LLC Annual BSS Chapter 13 Seminar 2018
Hydradyne Presidents Club 2018
Lexus National Dealer Meeting 2018
MDVIP National Meeting 2018
O'Reilly Auto Parts Managers Conference Overflow Hotels Site 2018
CV National Sales Meeting 2019
Christian Community Development Association National Conference 2019
Ikebana International American Regional Conference 2019
Carmedic Annual Conference 2019
Society of American Military Engineers SAME Small Business Conf. 2019 or 2020
Deloitte - Hotel Site Inspection  

Hotel occupancy

As of February 18, 2017, room occupancy for the city of Dallas during the month of February was 67.7 percent, down 2.3 percent when compared to the same month last year.