Sales - Executive Update
February 2018



  • Exhibited at Destination Showcase tradeshow in Washington, DC, attended by over 500 meeting planners.

Destination Showcase tradeshow

  • Held SoCal Thought Leaders Summit client event in Los Angeles - the first event of its kind for VisitDallas. Hosted 12 top meeting professionals on the Director level and above, which have meetings ranging from 10 to 17,000 attendees. Discussion included multiple subjects ranging from their current perception of Dallas to what Dallas can do better as a destination.

Client event in Los Angeles

  • Conducted sales calls and a client event in Chicago. Met with nine associations with potential business for Dallas, representing over 100,000 total room nights. Hosted 11 customers to the Chicago Blackhawks/Dallas Stars Hockey game as well as four clients to the Hamilton Broadway Show.
  • Exhibited at CONNECT Diversity tradeshow at Hilton Portland Downtown with over 400 meeting planners in attendance. Met with 40 meeting planners and received nine leads totaling 24,000 total room nights.

Site visits

Conducted 11 site visits with customers interested in hosting future meeting or conventions in Dallas.

Hotel occupancy

As of February 24, 2017, room occupancy for the city of Dallas during the month of February was 68.9 percent, down 1.2 percent when compared to the same month last year.