
Sales - Executive Update
April 2018
ASAE XDP
VisitDallas participated in ASAE XDP, a two-day business-focused experience with over 1,100 association professionals and industry suppliers in attendance. Received four leads totaling over 17,000 room nights.
ASAE XDP
CEMA NFL Study Tour
Hosted 16 Corporate Event Marketing Association (CEMA) event/meeting professionals during the NFL Draft. Customers experienced the NFL Draft with behind-the-scenes tour at AT&T Stadium followed by a tour of Globe Life Park (home of the Texas Rangers).
CEMA customers at The Star
SISO Leadership Summit
Participated in three-day conference of networking and education with over 200 attendees including SISO Leadership and show organizers from around the world.
Sites
Conducted 21 site visits with customers interested in hosting future meeting or conventions in Dallas.
Hotel occupancy
As of April 28, 2018, room occupancy for the city of Dallas during the month of April was 74.6 percent, up 0.7 percent when compared to the same month last year.