Visit Dallas Cycling Team
The Dallas Convention & Visitors Bureau is pleased to announce the sponsorship of a national women's racing team, named Visit Dallas Cycling. The three-year partnership with the FCS Cycling women's team and local FCS cycling club highlights Dallas' commitment to wellness and its growing reputation as an active, outdoor city.
"We're thrilled to support the women's riding community with the creation of Visit Dallas Cycling," said Dallas CVB President Phillip Jones, a fitness enthusiast and triathlete. "Dallas is full of great green space and bike trails, and I can't wait to cheer the riders on as they represent the city."
Since the launch of the BIG Things Happen Here brand two years ago, Dallas has been growing in recognition as a destination for travel and leisure, meetings and conventions. In addition to traditional marketing efforts, the Dallas CVB strives to promote the brand in unique ways and capture new audiences, and the FCS Cycling partnership is an ideal fit for the city.
With more than 100 miles of beautiful and diverse urban hike and bike trails, and more under development, Dallas is recognized is a vibrant and energetic city with many options for an outdoor, fitness-focused lifestyle. Additionally, the temperate climate makes it ideal for rides and activities year-round.
"Dallas is a great place, and I hope that, as a team, we can bring attention to all that the city has to offer, and draw awareness to cycling in general," said racer and team manager Rachel Byus.
Comprised of nine elite athletes, Visit Dallas Cycling will compete nationally in races from Philadelphia to Phoenix. Team members include several prize-winning triathletes, an Olympic-level inline skater, a firefighter and two international racing champions.