Experience - Executive Update
December 2016


VisitDallas welcomes new members that joined in December 2016:




Partner Experience

  • Board and CEO Holiday December 12th event at Phillip J. Jones's home Downtown 
  • VisitDallas Holiday Ecard sent to 2,072 partners
  • ESPA and PCMA Strategy

Visitors Center

  • Redesign of existing space at Old Red with current branding, technology, maps
  • New uniforms with current branding – sweaters and sweater vests 
  • Big D Holiday collateral distribution


  • Distribution plan for existing collateral
  • Concierge program for business hotels and convention hotels
  • New Maps
  • CRM training
  • Identified experiential elements and goals
  • Services team speaking at ESPA in Austin