INTRO PARAGRAPH FOR CIVIL RIGHTS

VisitDallas and Southwest Airlines® have partnered to offer the new Customer Service Master Class: It's Hospitality Y'All on March 9, 2018, in Dallas. This one-day, immersive experience will feature sessions led by some of the best in the business, all based in North Texas, to enhance the customer experience for all Dallas visitors. 

Hospitality workers, from hotel employees to restaurant service staff, are invited to come learn the "Dallas difference" in customer service. The master class is free for attendees but will require a short application process. 

We will accept applications online from Jan. 10-31, 2018. Accepted applicants will be notified Feb. 9, 2018.

 

 

THE DALLAS STORY  VIDEOS  PLAN YOUR SELF-GUIDED TOUR 

THE DALLAS STORY

Come join Dallas-area hospitality warriors in a day of learning from notable North Texas companies and leaders (we might even have a surprise guest!) Come join Dallas-area hospitality warriors in a day of learning from notable North Texas companies and leaders (we might even have a surprise guest!) Come join Dallas-area hospitality warriors in a day of learning from notable North Texas companies and leaders (we might even have a surprise guest!)

 

 

 


VIDEOS

Steve Goldberg

As Southwest Airlines' Senior Vice President Operations & Hospitality, Steve Goldberg serves the world's finest Operations Employees that deliver the best Hospitality and Customer Service in the airline industry.

With more than 25 years of experience in the airline industry, Steve joined Southwest in 1996 as a Customer Service Agent in Las Vegas. Since that time, he's had the joy of leading People across Southwest's operation, from Hartford, CT, to Baltimore, MD, to Fort Lauderdale, FL, and now Dallas, TX. Today, Steve oversees the strategic planning and operational execution of Southwest's Ground Operations and Provisioning Departments and champions hospitality efforts for all Southwest Employees. 

Steve earned his bachelor's degree from the University of South Carolina. He and his wife, Gaby have four wonderful sons, Raymond, Jake, Luke and Sam.

 

Linda B. Rutherford 

Linda Rutherford is Senior Vice President, Chief Communications Officer, for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. Responsibilities include overseeing media relations, special event planning, crisis communications, emergency response and business continuity planning, community relations and charitable giving, corporate community affairs, public relations, social business, multimedia and visual communication, legislative communication/grassroots activities, Southwest's Speaker's Bureau and employee communications.

Prior to joining Southwest Airlines in 1992, she was a journalist in the Dallas area, including working for the Dallas Times Herald, and she began her career with Newsweek magazine in New York.

 

Shep Hyken

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations.  He is a New York Times and Wall Street Journal bestselling author and in the speaking profession. 

Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution and Amaze Every Customer Every Time. He is also the creator of The Customer Focus, a customer service training program which helps clients develop a customer service culture and loyalty mindset.

Brooks Thomas

Brooks Thomas is a Social Business Advisor at Southwest Airlines. He is part of a team that is dedicated to integrating social and digital behavior throughout the company. Brooks plays a key role in Southwest's content strategy across its social spaces. Brooks began his career in broadcast journalism before joining Southwest Airlines.

 

Phillip Jones

Phillip Jones joined VisitDallas as President and CEO in 2003. Under Jones' direction, the Dallas/Fort Worth area is now the No. 1 visitor destination in the state, and Dallas is a top 10 convention city nationwide. Significant achievements under his leadership include the voter-approved Omni Dallas Hotel connected to the Kay Bailey Hutchison Convention Center Dallas, the creation of the state's first Tourism Public Improvement District, the implementation of the BIG Things Happen Here marketing campaign, and the creation of the Dallas Sports Commission, charged with hosting top amateur and professional sports championships and events.

An avid triathlete, Jones has completed Ironman competitions in France, Arizona, California, Florida, Germany, Idaho, Texas, Utah, Canada and Australia and recently completed the Ironman World Championship in Hawaii. In addition, he qualified for Team USA in long-course competition at the world triathlon championship in 2007.

 

PLAN YOUR SELF-GUIDED TOUR

Come join Dallas-area hospitality warriors in a day of learning from notable North Texas companies and leaders (we might even have a surprise guest!) Come join Dallas-area hospitality warriors in a day of learning from notable North Texas companies and leaders (we might even have a surprise guest!) Come join Dallas-area hospitality warriors in a day of learning from notable North Texas companies and leaders (we might even have a surprise guest!)