New Friends New Life announces Jada Pinkett Smith will headline the New Friends New Life Annual Luncheon. A successful actress, producer, director, humanitarian and activist, Pinkett Smith is passionate about fighting human trafficking, advocating for survivors and creating awareness in communities. Pinkett Smith was first inspired to advocate for those impacted by sex trafficking in 2011 when her then pre-teen daughter Willow watched a documentary at school and told her there were children her age being sold for sex in the United States. After doing her own research, she became an immediate advocate against the practice. Pinkett Smith's work led her to be featured on the special CNN Report Children for Sale: The Fight to End Human Trafficking in 2015. She is known for her roles in True Colors, A Different World, Menace II Society, The Nutty Professor, Set If Off, Scream 2, Ali, The Matrix Reloaded, The Matrix Revolutions, Madagascar, Bad Moms, Girls Trip, and Gotham.