Tourism - Executive Update, February 2017


  • Attended the annual Go West Summit in Reno, NV, meeting with more than 50 receptive tour operators considering Dallas as an international leisure destination. 
  • Attended the annual conference of the Texas Music Educators Association, meeting with more than 25 student tour operators. All were very positive about the city and it appears this will be a good year for student groups in Dallas. So far, four new festivals from this market have been added to Dallas for 2017. 
  • Hosted a significant Chinese receptive operator in Dallas, exploring the possibility of opening a branch in Dallas to cater to our growing Asian markets. This looks very promising and we should be able to make a positive announcement within 30-60 days. 
  • Welcomed a variety of showcase FAMs to the market in February, including a receptive operator considering Dallas for their global luxury clients and a domestic tour operator specializing in senior groups.