Tourism - Executive Update
- Continued and impressive content growth with the Big D Holiday campaign, with more than 65 organizations participating, and promoting over 100 robust events.
- Hosted a FAM for a UK tour operator specializing in music-oriented vacation packages, who experienced live music in Deep Ellum as well as at the Granada, The Rustic and Gas Monkey Live.
- Renegotiated and finalized agreements with several of our international agencies, including those for Australia, the U.K., China and Germany.
- Mapped out our international media and sales missions for 2018, including significant consumer activations in the U.K. and Australia, two of our largest overseas markets.