A city that surprises, a destination that inspires big ideas. No, this isn't the Dallas you thought you knew; this is a new Dallas, full of energy and development – a city on the move.
Welcome to Dallas. For two days in November, Texas Sounds & Cities brings music office leaders, artists, and advocates from across the state to the Fairmont Dallas and the Longhorn Ballroom, and this guide is for the hours in between. Your hotel sits in the Dallas Arts District, the largest urban arts districts in the nation, with museums, performance halls, and some of the city's best restaurants within a short walk from your lobby. A short ride away, Deep Ellum and Bishop Arts keep Dallas's live music tradition going nearly every night.
Pick up your badge and gifts at the Fairmont.
A warm welcome to Texas Sounds & Cities, featuring remarks from the Texas Music Office and J. Damany Daniel.
Moderated by J. Damany Daniel, with panelists Chip Adams, Tami Thomsen, Edwin Cabaniss, and artist Dev Wulf , this panel explores ways that cities can build collaborative ecosystems.
Join us for light hors d'oeuvres and cocktails.
Manhattan Beer Project (7:00 – 10:00 PM) An evening of live music and networking featuring Dallas Sounds Amplified Artists Katherine Patterson, Troy Grant, Dean Ray, Tom Sless. Return shuttles to the hotel will run from 9:30 – 10:00 PM.
Continental breakfast and coffee will be available. Late arrivals can pick up their badge, swag, and T-shirt at the registration area. Pens and paper will be provided. For attendees who are not staying overnight, bag and suitcase storage will be available on site.
Moderated by Kristina Kirkenaer-Hart, this roundtable brings together different music office leaders to compare how their offices are structured, where they sit within their cities, and how those structures shape their work.
The conversation will explore the advantages and limitations of different models, from government and tourism to nonprofit and other organizational structures, including funding, authority, staffing, partnerships, and the ability to move quickly. Panelists will also look at offices at different stages of development and discuss what they have been able to build despite structural or resource limitations.
The discussion will move beyond organizational charts to ask a bigger question:
What actually makes a music office effective, and how do we measure it?
Moderated by Benji McPhail of KXT, this panel brings together representatives from 95.9 FM The Ranch in Fort Worth, 91.7 FM KXT, 89.3 FM KNON, and Prekindle to explore how radio, ticketing platforms, and local partnerships help build and strengthen North Texas's music ecosystem. The conversation will examine how these organizations support artists, increase visibility, connect audiences to live music, and contribute to a thriving regional music scene. Panelists will also share practical insights into how artists, venues, and music offices can engage with local radio stations and ticketing partners to build relationships, expand audiences, and create new opportunities.
Moderator:
Panelists:
A quick guided recap session, with prompts to help guide think-tank answers and ideas from the morning discussions. TMO announcements and Stacy Keith Award Presented by the Texas Music Office.
Enjoy lunch, a bit of downtime, and a Dallas Sounds Amplified Artist performance. A short history tour of the Longhorn will also be available for those who'd like to roam and learn about the legendary venue’s history.
A closer look at StageCare. Stagecare's Healthcare for Creatives gives gig-based creatives, from artists and musicians to stagehands and techs, access to virtual medical care, therapy, prescriptions, and dental and vision for themselves and their families. For a partner city, it's a direct investment in the creative workforce behind its festivals, venues, and events. It keeps that talent healthy and local, and it sustains the culture that draws visitors and residents. Learn how to launch it in your city.
How to get engaged, advocate and use resources for your cities and artists.
A short segment from American Association of Independent Music featuring Emmaline McCourt.
Shain Shapiro is a globally recognized thought leader at the convergence of music, culture and urban policy. This is showcased in his debut book, This Must Be The Place: How Music Can Make Your City Better, released on Repeater Books. - Each attendee will receive a book
An opportunity to networking and connect with Shain Shapiro.
Explore Dallas! A list of nearby restaurants (Deep Ellum, Bishop Arts, and Downtown) will be provided, along with a tour map for the afternoon and ideas to make your visit to Dallas curated and extra special.
Downtown Dallas: Explore the heart of the city, where historic architecture, public art, renowned museums, local restaurants, and lively gathering spaces are all within reach. Visit a museum, grab a bite or a drink, and experience the energy and culture of Downtown Dallas.
Deep Ellum: Discover one of Dallas’ most iconic entertainment districts, known for its colorful murals, rich musical history, and distinctive local character. Stop by one of the neighborhood’s many restaurants, bars, or shops while exploring the streets that have helped shape Dallas’ creative culture.
Bishop Arts District: Spend the afternoon exploring this charming, walkable neighborhood filled with independent boutiques, local restaurants, and inviting patios. Stop by Revelers Hall for a drink, enjoy a meal at one of the district’s standout restaurants, or browse the unique shops along the way.
Don't know where to start? Let us provide some inspiration with our itineraries, or explore our neighborhoods and everything new and notable over at the Dallas Now blog.
Learn more about Downtown Dallas, Inc. (DDI) who is the principle advocate, champion and steward of Downtown, affecting change by developing strategies, setting targets and mobilizing resources.