Visit Dallas to Lead Sales Efforts for Fair Park Meetings and Events

DALLAS, July 23, 2026 — Visit Dallas is proud to announce an agreement with the City of Dallas Park and Recreation Department to provide sales and marketing services for Fair Park meetings and events. The two organizations have already begun working together under the new partnership.

The Visit Dallas team will book meetings and events across venues at Fair Park, while Dallas Park and Recreation will continue to service booked business, along with overseeing community engagement, event programming, campus partner promotion and relations and day-to-day park operations

“Fair Park is one of Dallas' greatest treasures – a historic landmark, a cultural gathering place and a source of pride for generations of residents,” said Craig Davis, President and CEO of Visit Dallas. “We take this responsibility seriously, and we're honored to help steward and elevate a place that means so much to our city.”


Over the past 12 months, the park department has invested over $6.5 million in cleanup and renovation to the space. These efforts are designed to improve ease of booking and enhance the overall guest experience at Fair Park, and customers are responding favorably to the additional investment in facilities and service.

“It is critical for our team to partner with an organization that has the expertise to help Fair Park reach its full potential as a meetings and events destination,” said Brett Wulke, General Manager of Fair Park, a 277-acre historic landmark managed by Dallas Park and Recreation. “Visit Dallas' track record of bringing business and visitors to our city made them the right choice for this work, and we're looking forward to what this partnership will bring to Fair Park and the surrounding community.”

Through its sales efforts, Visit Dallas aims to position Fair Park as a national venue, and contribute to Fair Park's growth as a year-round destination, honoring its legacy, strengthening its institutions, benefiting the surrounding community, and keeping it welcoming to all.


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About Visit Dallas
Visit Dallas is an independent, not-for-profit sales and marketing organization contracted with the City of Dallas to promote Dallas as a premier business and leisure travel destination. The organization's collective efforts generate positive economic impact, diverse jobs, and state and local tax revenues, benefiting the community and improving the quality of life for all residents.


About Dallas Park & Recreation
Nationally accredited by the Commission for Accreditation of Park and Recreation Agencies (CAPRA), Dallas Park and Recreation connects the community through parks, programs, and people. The department manages more than 22,000 acres, including 400+ parks, 200 miles of trails, recreation centers, golf courses, aquatic facilities, Bahama Beach Waterpark, and historic Fair Park. For 150 years, Dallas Park and Recreation has stewarded the city’s parks and open spaces, creating opportunities for recreation, connection, and outdoor experiences. Learn more at DallasParks.org.

Media Contacts:
Zane Harrington
Director of Communications, Visit Dallas
zane.harrington@visitdallas.com

Andrea Hawkins
Media Relations Manager, Dallas Park and Recreation
andrea.hawkins@dallas.gov