How to Celebrate Hispanic Heritage Month in Dallas
Art exhibits, Salsa classes and more round out this year's cultural festivities.
Updated August 2025
Each year Dallas joins the rest of the nation to celebrate the history, culture, and achievements of Hispanic Americans. Former president, and fellow Texan, Lyndon B. Johnson first declared a National Hispanic Heritage Week back in 1968 before former president, and fellow Texan, George H. W. Bush extended the week to a month in 1989. Since then we have been celebrating Hispanic Heritage Month every Sept. 15 through Oct. 15. Here are some ways you can help celebrate Dallas' vibrant Hispanic culture.
1. Explore Mexican Art
Experience the Dallas Museum of Art’s permanent collection of Latin American art, with more than 40 works spanning paintings, prints, drawings, masks, and textiles. On September 20 from 11 AM to 5 PM, the museum hosts a special Hispanic Heritage Month celebration featuring live Salsa, Merengue, Cumbia, and Bachata music with the Lara Latin band. Enjoy docent-led tours, join hands-on art-making activities, and watch Dallas-based filmmaker Merced Elizondo’s short film The Mourning Of, followed by a Q&A with the actors.
2. Take a Photo with El Divo de Juárez
Stop by the Mercado369 galleries in Oak Cliff to take a photo with the only life-sized statue of Juan Gabriel in the United States. The pop icon, also known as the Divo de Juárez, is widely considered one of the most prolific Mexican singers and songwriters of all time. He passed away in 2016, but his spirit lives on in a bronze statue outside Mercado369. After you snap a selfie with the famous singer, stroll through the mercado to check out the gallery's one-of-a-kind original art that reflects the rich culture and history of Latin America.
3. Visit the Latino Cultural Center
The multi-disciplinary arts center formed to elevate the preservation, development, and promotion of Latino and Hispanic arts and culture. Gallery exhibits, featuring the work of local and regional artists, rotate every few months. Visit Tuesday through Saturday 10 AM to 5 PM. While you're there, make sure to join one of their free guided tours to learn more about the building, designed by award winning Mexican architect Ricardo Legorreta, the rotunda mural created by Celia Alvarez Muñoz and the theater lobby mural, "La Danza de la Tierra”, by Judy Baca.
From September 27 to October 12, the Latino Cultural Center comes alive with the Latinidades Theatre Festival. Cara Mía Theatre presents six mainstage productions plus second-stage performances spanning theater, dance, music, and poetry. Each show highlights diverse Latin American voices, making this festival a must for arts lovers.
4. Unearth the Legacy of Mexico
The Meadows Museum celebrate Hispanic Heritage Month with two new upcoming exhibits: Roaming Mexico: Laura Wilson, featuring over thirty years of images documenting photographer Laura Wilson's journeys across Mexico, and Manuel Álvarez Bravo: Visions of Mexico, a captivating, intimate exhibition featuring the work of the influential Mexican photographer Manuel Álvarez Bravo. Both exhibitions will open to the public on Sept. 14, 2025, and run through Jan. 11, 2026.
5. Celebrate Hispanic Heritage
Arboreto e Jardim Botânico de Dallas
The Dallas Arboretum honors Hispanic heritage with two major fall events. On September 13–14, enjoy the 8th annual Hispanic Heritage Celebration with live music, food, vendors, children’s activities, and the crowd-favorite Quinceañera Fashion Show. Then, from September 20 through November 2, stroll through Mundo México!, where over 100,000 pumpkins, gourds, and squash reimagine seven iconic Mexican regions with monumental sculptures designed by Oaxacan artists Jacobo and María Ángeles.
6. Join the Latinidad Festival
Centro de Artes Performativas AT&T
Celebrate the richness of Latin cultures during the free Latinidad Festival on September 20 from 6 PM to 10 PM. Enjoy live music, cultural dance, delicious food, artisanal vendors, a vibrant parade to kick off the evening, and a special performance by Havana NRG.
7. Discover the Ofrendas & Otoño Festival
City Park
On September 14 from 11 AM to 3 PM, the Ofrendas & Otoño Festival blends autumn traditions with Hispanic heritage. Browse the artisan market, savor food truck favorites, and enjoy cultural performances and kids’ activities. Admire community ofrendas honoring loved ones, try a salsa dance lesson, or join yoga en español.
8. View Joy Reyes’ Artwork at Galleria Dallas
From September 4 through October 15, Galleria Dallas hosts the work of Latina-Jewish multidisciplinary artist Joy Reyes. Her mixed-media portraits and paintings reflect social issues and community stories, inviting viewers to connect on a personal level. Visit the exhibit on Level One near Sephora.
9. Attend Viva Dallas!
Celebrate Mexican Independence and the launch of Hispanic Heritage Month at the official Viva Dallas! festival on September 13. The event features mariachi, bandas, food vendors, crafts, and an Official “Grito” at 7 PM. A festive procession begins at 6 PM and the party continues until 9 PM.
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