Helmsbriscoe

VISIT DALLAS THIRD-PARTY INCENTIVE PROGRAM

Download These Dates Incentive Hotel List

INCENTIVE QUALIFICATION DATES

2025

July 8-August 7
August 7-September 8
October 27-30

2026

January 4-12
January 22-26
February 9-19
February 23-March 2
March 8-18
April 1-21
June 19-July 1
July 19-August 3
September 9-19
October 17-November 22

2027

January 3-11
January 15-25
January 29-February 4
February 22-March 1
March 26-April 30
June 2-20
July 1-August 15
September 13-24
October 12-17

2028

January 2-10
January 20-24
February 28-March 6
April 5-25
May 11-19

Third Party Incentive Details Exclusive to HelmsBriscoe Customers:

Applies to group business (101 peak rooms or greater)
Visit Dallas must be involved in the sourcing process and prior to contract signature with Dallas hotel
Must contract at one of our Dallas, TX hotels
Valid on specific dates in years 2025, 2026, 2027 & 2028
Your customers will receive up to 10% of actualized rooms revenue back to their organization
Program is limited to properties that can contain all guest rooms under one roof
Cannot be combined with hotel incentive program set forth by our Board
There is no “Book by”
At least 50% of the total room block must fall over the incentive dates to qualify

Meet Your Destination Contact

Director of Sales

Jana Hofer

(817) 903-4942

Send An Email

Jana is a native-Texan and a 16-year veteran in the hospitality industry. Over the last 8 years with Visit Dallas, Jana has assumed multiple roles within the Sales Division and is currently managing strategic partnerships and developing relationships and business strategies to increase lead volume and year over year production growth. Prior to Visit Dallas, Jana thrived in sales roles at various Westin Hotels & Resorts and The Fairmont Dallas during her tenure. When not working, Jana enjoys spending time with her family in East Texas, volunteering, cooking, wine tasting, snow skiing and exploring destinations abroad.

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