Can-Do Spirit Day

Join Dallas hospitality and community leaders as we come together to beautify Fair Park and prepare our city to welcome the world.

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Tourism's Impact

SAVE THE DATE
MAY 7 -- 9 am to 11:30 am
Fair Park

Dallas Can-Do Spirit Day is an annual celebration of the Dallas destination brand and the economic and community impact of tourism. Held during National Travel & Tourism Week, the event brings together the hospitality industry, civic leaders and community partners to demonstrate Dallas’ Maverick, Can-Do Spirit through service, civic pride and community engagement.

In Year 2, the celebration expands beyond recognition to action, rallying the Dallas hospitality industry and community leaders to prepare Fair Park to welcome the world ahead of FIFA Fan Festival™ Dallas.

National Travel & Tourism Week

The Countdown Is On For May 7

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Dallas Can-Do Spirit Day - RSVP

We have reached our capacity for volunteers for the event.

For those who were not able to register, but still wish to contribute to this effort, you can still support by purchasing a Dallas Can-Do Spirit Day Shirt. All proceeds from this shirt go directly to the North Texas Sports Foundation to aid their efforts in leveraging large sporting events to create a lasting impact in North Texas.

D IS FOR DOING

Show your support by purchasing our Dallas Can-Do Spirit Day Tee. Net proceeds from t-shirt sales will be donated to Dallas-based nonprofit the North Texas Sports Foundation, which leverages major sporting events to create long-term, positive regional impact by serving as the official legacy partner for sports-driven community transformation.

PURCHASE YOUR SHIRT ▶

DONATE TO NORTH TEXAS SPORTS FOUNDATION ▶

Tourism Elevates Dallas

Travel is essential to the local economy

Dallas welcomes 27.7 million visitors annually, resulting in $10.9 billion in total economic impact

Tourism is an economic engine for Dallas

Visitor spending totals more than $6.6 billion annually, equating to $18 million spent daily

Tourism is one of Dallas’ ten largest industries

It supports over 60,000 jobs—six percent of the workforce—and more than $3.2 billion in income

Spending by travelers generates $649 million in state and local tax revenue

This revenue supports essential public services and programs that benefit Dallas residents

Visitor spending reduces the tax burden

The City of Dallas saves $1,230 per household thanks to tourism

Dallas will host 9 matches for FIFA World Cup 26™

That is more than any other host city, as well as the International Broadcast Centre, representing an economic impact of more than $1.5 billion

To date, over 71 groups have booked in the new Convention Center

This represents an economic impact of $1.88 billion for 2029 and beyond

Visitor Spending by Sector

Lodging: $1.9 billion | Food & Beverage: $1.8 billion | Retail: $1.4 billion | Recreation: $900 million | Transportation: $900 million

The Power of Travel

Learn More