Cheers! Visit Dallas Launches FIFA World Cup 26 Dallas™ Margarita Mile Cup
Limited-time margaritas and tournament-style competition bring the energy of the FIFA World Cup 2026™ to restaurants across Dallas
DALLAS, May 28, 2026 — As Dallas prepares to welcome a global audience for nine World Cup matches in 2026, Visit Dallas and the North Texas FWC Organizing Committee is proud to introduce the FIFA World Cup 26 Dallas™ Margarita Mile Cup. This limited-time, bracket-style competition is designed to showcase the city’s vibrant culinary scene, while giving visitors and locals an interactive way to explore Dallas during the tournament.
Building on the success of the original Margarita Mile, this special World Cup edition transforms the program into a citywide competition that captures the energy, diversity and friendly rivalry of the world’s most celebrated sporting event. Featuring Casamigos as the preferred tequila, the FIFA World Cup 26 Dallas™ Margarita Mile Cup will run from June through the end of July.
Participating restaurants have created limited-edition, tournament–inspired margaritas. Guests can sign up for the free Margarita Mile mobile pass to check in at participating locations, taste featured margaritas, and cast their votes. Restaurants go head-to-head in weekly matchups, building momentum and excitement as the city ultimately crowns a Margarita Mile champion.
“FIFA World Cup 26 Dallas™ Margarita Mile Cup is a celebration of everything that makes Dallas special: our creativity, our culinary talent and our ability to bring people together,” said Jennifer Walker, Chief Marketing Officer at Visit Dallas. “With the world’s eyes on Dallas in 2026, we want to give visitors an experience that’s interactive, undeniably Dallas, and one that they’ll remember long after they return home.”
Dallas' history with America's most famous frozen drink is as storied as it is salty. In 1971, a clever restaurateur, Mariano Martinez, invented the frozen margarita machine to satisfy his customers and keep his restaurant afloat. That first machine now sits in the Smithsonian National Museum of American History, and the way the world drinks has never been the same.
“For those of us in the restaurant community, the World Cup is an incredible opportunity to showcase Dallas on a global stage,” said Shannon Wynne, Owner of Miriam Cocina Latina. “We’re excited to be part of something that not only highlights our local food but also creates a welcoming, energetic experience for fans from around the world. It’s our chance to make a lasting impression.”
Participating Restaurants (include drinks):
- Beto e hijo
- Billy Can Can
- Café Herrera
- Villa Paradiso
- El Fenix – Downtown
- Gloria’s – Greenville Ave
- La hora más feliz
- Hero by HG
- Lockhart BBQ – Bishop Arts
- Mexican Sugar – Uptown
- Miriam Cocina Latina
- SĒR Steak + Spirits
- Taquería La Ventana
- Te Deseo
- Tequila Social
- El Rústico
Images can be found here.
About Margarita Mile
Visit Dallas launched the Margarita Mile in 2018 to pay homage to Dallas’ role as the birthplace of the frozen margarita machine. Since its debut, the Margarita Mile has grown into one of the city’s most popular experiences, making the Margarita Mile a natural centerpiece for the city’s World Cup celebrations. Participants must be 21 or older to partake in the Margarita Mile. As always, please drink responsibly.
About The North Texas FWC Organizing Committee
The North Texas FWC Organizing Committee is the official entity responsible for planning and delivering the FIFA World Cup 2026™ experience in North Texas. As one of the tournament’s key Host Cities, Dallas will welcome teams and fans from around the world, hosting nine matches at Dallas Stadium in Arlington, the International Broadcast Center at the Kay Bailey Hutchison Convention Center, and a multi-week FIFA Fan Festival™ Dallas at Fair Park. The Official Dallas World Cup Host City Supporters are UT Southwestern Medical Center, Coca-Cola Southwest Beverages, Choctaw Casinos, Dallas Cowboys, Daniel L. Hunt and the North Texas Sports Foundation - who will all play key roles in supporting community and Legacy initiatives aligned with the North Texas FWC Organizing Committee.
Media Contacts:
Zane Harrington, Visit Dallas
469-418-5939 | zane.harrington@visitdallas.com
Joe Trahan, North Texas FWC Organizing Committee
985-778-9896 | media@dallasfwc26.com
