Milla Alegre

The Merry Mile, the festive spin-off of the Margarita Mile, is a self-guided tour of Dallas’ most joyful holiday spots serving up seasonal sips, bright décor and plenty of cheer now through January 10.

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The free, mobile-exclusive digital pass includes a collection of curated restaurants and bars featuring speciality holiday cocktails. Sign up and your pass will be instantly delivered to your mobile device via text and email. Begin your Merry Mile journey by checking in at locations and redeeming your points for an exclusive lime ornament! Cheers!

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Terms & Conditions

2025 Merry Mile Map

Merry Mile FAQs

When is the Merry Mile open?

The Merry Mile is a seasonal self-guided tour. The 2025 season opens on November 11 just in time for the holidays and will run through January 10.

Where is the Merry Mile?

The Merry Mile is a collection of the best holiday cocktails in Dallas. While most are close to the city center, we're happy to provide stops in some of Dallas' most popular neighborhoods beyond Downtown Dallas.

Is the Merry Mile a mile long?

No, the Merry Mile has restaurants and pop-ups all over Dallas. Even a mile is bigger in Texas. (Give us a break, we like the name. Just go with it!)

¿Qué puedo ganar?

Each location check-in is worth 100 points. Once you reach 300 points, you can use your points to redeem a Lime Ornament swag to commemorate your Dallas Holiday experience!

¿Cómo me inscribo para participar?

Visit DallasMargaritaMile.com and select “Sign Up” to get your Margarita Mile pass. Users will be sent their pass via text and email.

¿Cómo puedo acceder a mi pase?

Tras inscribirse, los usuarios recibirán su pase gratuito y personalizado directamente en su smartphone a través de mensajes de texto y correo electrónico, y podrán empezar a explorar de inmediato.

How will I get my prizes?

The swag item is worth 300 number of points. After redeeming your swag item, participants provide shipping information to receive the shipment.

¿Cuánto tardaré en recibir mi botín?

Please be patient and it can take 3-4 weeks to receive your item(s).

Does it cost anything to participate?

Nope! Signing up for the Merry Mile is completely free. Just pay for the cocktails you enjoy along the way.

Do I need to show my pass at each location?

No need to show your pass. Simply check in via GPS when you arrive at participating locations to earn points.

Do I need to complete the Merry Mile in one day?

We encourage you to take your time and experience the Merry Mile at your own pace and responsibly. The Merry Mile is open through January 10, so there’s no rush – sip and savor at your own pace.