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Visit Dallas es una organización de ventas y marketing independiente y sin ánimo de lucro que promociona Dallas como destino de primer orden para viajes de negocios y placer.
Contracted by the City of Dallas, our collective efforts generate positive economic impact, diverse jobs and state and local tax revenues which benefit our community and improve the quality of life for all who live, work and play here.
Visit Dallas also encompasses the Dallas Sports Commission, the Dallas Film Commission and the Dallas Music Office.
Meetings and conventions both large and small, from 10 to 10,000 attendees.
Major sporting events, like WWE WrestleMania and FIFA World Cup 2026™.
Major motion pictures, television and commercial productions.
Leisure and student groups.
Ventas directas y ferias comerciales.
Desarrollar campañas publicitarias integradas de ocio y comercio para fomentar la concienciación, la consideración y la intención de viajar en los mercados nacionales e internacionales.
Generar cobertura en los medios de comunicación y conseguir reportajes que promocionen el destino.
Proporcionar recursos a través de nuestros equipos de Experiencia del Visitante y Afiliación y canales propios, como VisitDallas.com y las plataformas sociales.
In 2024, Dallas welcomed more than 27.7 million visitors, generating $10.9 billion in economic impact, supporting over 60,000 local jobs, and contributing $649 million in state and local tax revenues. Tourism remains one of Dallas’ top ten industries, fueling growth and opportunity across the region. In fiscal year 2025, the Visit Dallas team booked more than 1,400 events, resulting in $1.56 billion in economic impact.
LODGING $1.9 billion
FOOD/BEVERAGE $1.8 billion
RETAIL $1.4 billion
TRANSPORTATION (local and air) $900 million
RECREATION/ENTERTAINMENT $900 million
Visit Dallas collects a portion of the city’s local Hotel Occupancy Tax as well as funds from the Dallas Tourism Public Improvement District.
Visit Dallas and our efforts are supported by visitor taxes, not resident tax dollars.
Tourism taxes also directly fund the Dallas arts and culture community.
These tourism tax dollars leave more money in the city’s general fund to spend on public safety, recreation centers, libraries, parks, streets and other essential city services.
Visit Dallas is committed to transparency and accountability. Access our Code of Ethics and Whistleblower Policy below to learn more about how we operate with integrity. Financial information available upon request.
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