Dallas Convention & Visitors Bureau Appoints Vice President of Strategic Alliances

Published: 12/17/2012
Renee McKenneyDallas Convention & Visitors Bureau (Dallas CVB) announced today that Bureau veteran Renee McKenney, CMP, will assume the role of vice president of strategic alliances. McKenney will be responsible for setting the membership sales and services standards for the Dallas CVB and developing strategic alliances with businesses and organizations. She will report to Dallas CVB CFO Matt Jones and will maintain involvement in the community and industry to help foster relationships and partnerships with members and strategic partners. McKenney replaces Cheryl Richards who was promoted to Chief Diversity & Inclusion Officer for the Dallas CVB.

"We are excited and proud to appoint Renee to the new role of vice president of strategic alliances," said Phillip Jones, President and CEO of the Dallas CVB. "McKenney's leadership was instrumental in the success of ASAE and broadening the bureau's base of community and corporate support. Her expertise will be invaluable in further developing lasting relationships with businesses and organizations of all sizes."

McKenney most recently served as Dallas CVB's director of industry relations responsible for the overall planning and operations of hosting the American Society of Association Executives (ASAE) 2012 Annual Meeting that was held in Dallas this August. Prior to officially joining the Dallas CVB, McKenney filled a consultant role and managed the execution of the Professional Convention Management Association's (PCMA) and Texas Society of Association Executive's (TSAE) annual conventions hosted in Dallas in 2010. She served as senior director of global accounts for Helms Briscoe where her primary client base included national associations and Dallas/Fort Worth- and Texas-based corporations.

A 23-year veteran of the hospitality industry, McKenney has also held the positions of marketing manager at Southwest Airlines, senior sales manager at Adam's Mark Hotel Dallas and hotel operations and sales manager at Adam's Mark Hotel St. Louis. McKenney began her career in the hospitality industry in 1988 with Clipper Cruise Lines as part of the Cornell University Hotel Management School program in alliance with the Culinary Institute of America.

McKenney received her bachelor's degree in communications from the University of Texas at Austin and is a graduate of Highland Park High School in Dallas. She is an active member of ASAE and PCMA and currently serves as the PCMA Gulf States Chapter President. McKenney makes her home in Dallas with her husband and two sons.

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