On Friday, February 24, 2017, the U.S. Fund for UNICEF will host the third annual Children First. An Evening with UNICEF. Celebrating UNICEF's work in social entrepreneurship and innovation, the event will also honor The Container Store with the UNICEF Children First Award for its philanthropic commitment to making the world a better place for children, women and the communities it serves. The Container Store's Chief Executive Officer Melissa Reiff, Co-Founder and Chairman Kip Tindell, and President and Chief Merchandising Officer Sharon Tindell will receive the UNICEF Children First Award on behalf of the company. The evening will feature a live performance from the Hunter Sullivan Band. Funds raised at the event will support UNICEF's lifesaving programs around the world, with a portion of the proceeds benefiting UNICEF Kid Power.