4 technology tools to enhance event personalization.
Posted on Mar 4, 2019 By Jana Hofer
Personalization is nothing new in the event planning space. However, attendee expectations are expanding, looking for events to empower them in new ways and offer experiences that meet their needs. This leaves planners the daunting task of delivering meetings that resonate at both the individual and group levels.
Luckily, technological tools continue to advance, giving planners more opportunities to target and engage their audience. Here are four of the tools planners are using in 2019 to make enhanced personalization happen.
1. Silent Conferences
The silent conference concept addresses many event issues at once: space, time constraints, and attendee interest. With this model, multiple speakers can present in the same room or time slot, as attendees wear special headphones that allow them to choose the speaker or even toggle between presentations.
Silent conferences allow for true attendee personalization while also being a time and budget saver, packing in more content in less time and removing the need for multiple breakout rooms.
2. Radio Frequency Identification (RFID)
Wearable tech has been in the market for a while now, beginning with music festivals and theme parks. This year it is expanding into the event space, allowing meeting planners higher levels of engagement with their attendees.
Tags can be embedded in name badges, wristbands, and more, wirelessly transferring data about your attendee's experiences during an event. From faster check-in to immediate data on foot traffic and which breakout session each attendee visits, planners can know in real time where their audience is going and what interests them.
3. Live Polling
Live polling apps can be used in a multitude of ways, even going as far as crowdsourcing the agenda as an event unfolds. While this means more work up front for event planners who have to prepare for multiple scenarios, attendees feel more in control and invested as a result. And it doesn't need to apply to just content: food, activities and even breakout spaces can give attendees an element of choice and empowerment.
Additionally, attendees can provide real-time feedback and analysis, allowing planners to be more reactive and address needs and concerns during an event, instead of being forced to learn of issues during post-event surveys. Live polling can even enhance the educational aspects of an event, helping speakers personalize their message depending on the results of live audience polls.
A simple way to communicate with attendees, chatbots are starting to replace info booths, providing real-time support that is always available, with assistance that is faster and requires less personnel.
Chatbots can give insight into levels of attendee engagement and satisfaction, offering data as it happens, such as what questions are being asked the most and if there are recurring problems attendees are experiencing. It's like being with attendees every step of the way during a conference, ensuring they are having the best experience possible.