VisitDallas Celebrates National Travel and Tourism Week


DALLAS (May 5, 2017) – Next week, VisitDallas joins the rest of the nation in celebrating the 34th annual National Travel and Tourism Week (May 7-13), which unites communities across the country to celebrate what travel means to American jobs, economic growth and personal well-being. Established by a congressional resolution in 1983, this week of events serves to champion the power of the travel and tourism industry.

"Just look at the numbers. Travel supports one in nine American jobs, including 60,000 right here in Dallas," said Phillip Jones, President and CEO of VisitDallas. "This week, we are celebrating what travel means to our community, and we call on everyone – from elected officials to local residents – to join us in saluting this important industry."

The travel and tourism industry helps the Dallas economy thrive. Picture a train that has more than 1,600 passenger cars and is more than 26 miles long, pulling into Dallas. 150,000 consumers disembark, open their wallets, and spend $12.2 million, which then ripples throughout the entire metro region. Now, picture this happening every day, 365 days a year. This not just a train; this is an important economic engine generated by the Dallas hospitality industry.

In celebration of this industry, this year's National Travel and Tourism Week theme shines a spotlight on the power of travel by recognizing the millions of people who keep this industry strong: The Faces of Travel. This industry supports the livelihoods of more than 15 million Americans, whose careers have blossomed. And it is one place where the right things matter most - reliability, hustle and attitude.

Across Dallas, travel employs a prosperous and diverse workforce, from airline and hotel employees to restaurant, attraction and retail workers, and supports related sectors such as construction, manufacturing and finance. Some of the numbers:

  • 60,000 jobs supported by tourism
  • Nearly 1 out of 20 jobs in Dallas
  • $532 million generated in state and local tax revenue, offsetting household taxes for residents

These local figures are an important part of travel's economic importance nationwide. Notably:

  • Travel is a $2.3 trillion industry in the U.S., with $990.3 billion in direct travel-related spending in the U.S. by domestic and international visitors in 2016.
  • These visitors support 15.3 million American jobs - roughly 8.6 million direct travel jobs, and 6.7 million indirect and induced jobs.
  • Travel-related spending generated $157.8 billion in federal, state and local tax revenues in 2016.

In 2015, 25.7 million people visited Dallas, spending $4.4 billion on goods and services and creating a $7.6 billion in total economic impact.

"We must all work together, letting others know how important visitors are to Dallas. Be an advocate. Tell your friends and family to come visit and show them what Dallas can offer," Jones said. "This is our passion and our purpose, and we want locals to learn why tourism is a significant economic engine for our city and see first-hand the value each visitor contributes to the city's bottom line."

In addition to local economic benefits, travel can also have a positive effect on personal well-being for residents and visitors of Dallas. Research studies have confirmed the positive health effects of travel and time off, from reducing the risk of heart disease to decreasing depression. Using time off to travel with family is good for everyone, especially our children – kids who travel with their families are more likely to attend college and earn more as adults. 

"Our industry is one that relies on human interaction," said Roger Dow, president and CEO of the U.S. Travel Association, the umbrella organization representing the U.S. travel industry. "Whether it's the front desk concierge at a hotel, the tour guide in a city's historic district, or the CEO of a destination marketing organization, our people are what make America a great place to visit, and keep our economy strong. This National Travel and Tourism Week, we're saluting the people behind the travel industry, and calling on our nation's leaders to prioritize travel-friendly legislation, for the sake of millions of American workers."

To learn more about VisitDallas please visit Follow VisitDallas on social media to see the Faces of Travel that help the city's tourism industry thrive and to learn more about tourism's impact in Dallas.

Facebook: Visit Dallas  |  Twitter: @visit_dallas  |  Instagram: visit_dallas  | Snapchat: visitdallas

About VisitDallas
VisitDallas' goal is to market Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. The Dallas metro area is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities and a central location with two major airports with more domestic nonstop flights than any other U.S. city. As the ninth-largest U.S. city, and part of the fourth-largest metropolitan area in the nation, the Dallas area is the top visitor destination in Texas. In 2015, Dallas partnered with CityPASS, the company that packages discounted, prepaid admission to a city's top attractions. Now, travelers to Dallas can save 41 percent off admission to the city's top attractions: the Perot Museum of Nature and Science, Reunion Tower GeO-Deck, a choice between the Dallas Zoo and The Sixth Floor Museum at Dealey Plaza, and a choice between the George W. Bush Presidential Library and Museum and the Dallas Arboretum and Botanical Garden. For more information, visit