Visit Dallas Announces New Chief Marketing Officer

DALLAS, Nov. 18, 2021 – Today Visit Dallas announced the selection of Jennifer Walker as its new Senior Vice President and Chief Marketing Officer. She officially joins the organization this week.

Walker has almost three decades of extensive experience in the marketing and hospitality industries. She joins Visit Dallas from AVB Marketing in Sacramento, California, a full-service digital marketing agency. Before AVB, Walker served as Director of Brand Advertising at Visit California for two years and Vice President of Marketing and Strategy for Visit Santa Barbara for two years. No stranger to Texas, prior to her tenure in California, Walker served as the Director of Marketing Communications for Visit Austin for almost eight years and previously worked for multiple advertising agencies.

"We are thrilled to have Jennifer join our team at Visit Dallas, and I could not be more excited to welcome her back to Texas," said Craig Davis, President and CEO of Visit Dallas. "She brings a highly qualified skill set, immense creativity and a strategic mindset, which I am sure Dallas will greatly benefit from for years to come."

Walker will be responsible for directing the planning, development and comprehensive execution of Visit Dallas' marketing, branding and communications strategies to increase awareness and drive demand for visitation to Dallas, as well as elevate and enhance the destination's brand.

"I am honored and beyond excited to join the team at Visit Dallas. As one of the top convention destinations in the U.S. with an unparalleled arts, culture, dining, shopping and sports scene, Dallas is simply iconic. With a significant amount of urban development underway, there is incredible momentum and opportunity to rightly position Dallas as a world-class destination and brand," said Walker. "I look forward to working with Craig and the Visit Dallas team, along with our agency partners and local stakeholders, to welcome business and leisure travelers to Dallas."