VisitDallas Announces New Chief Marketing Officer

DALLAS, Nov. 18, 2021 – Today VisitDallas announced the selection of Jennifer
Walker as its new Senior Vice President and Chief Marketing Officer. She officially
joins the organization this week.

Walker has almost three decades of extensive experience in the marketing and
hospitality industries. She joins VisitDallas from AVB Marketing in Sacramento,
California, a full-service digital marketing agency. Before AVB, Walker served as
Director of Brand Advertising at Visit California for two years and Vice President of
Marketing and Strategy for Visit Santa Barbara for two years. No stranger to Texas,
prior to her tenure in California, Walker served as the Director of Marketing
Communications for Visit Austin for almost eight years and previously worked for
multiple advertising agencies.

"We are thrilled to have Jennifer join our team at VisitDallas, and I could not be
more excited to welcome her back to Texas," said Craig Davis, President and CEO of
VisitDallas. "She brings a highly qualified skill set, immense creativity and a
strategic mindset, which I am sure Dallas will greatly benefit from for years to

Walker will be responsible for directing the planning, development and
comprehensive execution of VisitDallas' marketing, branding and communications
strategies to increase awareness and drive demand for visitation to Dallas, as well
as elevate and enhance the destination's brand.

"I am honored and beyond excited to join the team at VisitDallas. As one of the top
convention destinations in the U.S. with an unparalleled arts, culture, dining,
shopping and sports scene, Dallas is simply iconic. With a significant amount of
urban development underway, there is incredible momentum and opportunity to
rightly position Dallas as a world-class destination and brand," said Walker. "I look
forward to working with Craig and the VisitDallas team, along with our agency
partners and local stakeholders, to welcome business and leisure travelers to