Dallas Delivers is more than a motto for us. Can you tell us about a recent example in which the Visit Dallas team really pulled through for a client?
Every client is different, and it's always in our best interest to provide a personalized experience for our clients. There are a lot of decisions at play here and providing the right information to the decision-makers is key. Recently, a retail association I work with was in town for a site visit and after spending the day with them, I realized we needed much more industry-specific information before they could make an informed decision.
So after the first days' activities wrapped, we went to work. I did a ton of research that night, picked them up from the hotel the next morning and was able to present a much more tailored city tour. They were excited to learn everything Dallas could offer specific to their role in the retail world and booked their program with us.