Frozen in Time

Exploring Dallas along the Margarita Mile

This article originally appeared in the Spring/Summer issue of VisitDallas The Magazine. To see the entire issue and read other features, click here. 

Dallas staked its claim as the "Official Home of the Frozen Margarita" by launching the Margarita Mile - a curated collection of the best and most brazen margaritas across Dallas' unique neighborhoods, all collected in a colorful mobile app.

Dallas' history with the frosty concoction dates back to 1971 when the first frozen margarita machine was invented by local restaurateur and living legend Mariano Martinez. That original frozen margarita machine now lives in the Smithsonian National Museum of American History. Nearly 50 years later Mariano's Hacienda in East Dallas is still dishing out these sweet and tart frozen cocktails.

The margarita has become so imbedded in Dallas culture you can find them just about anywhere - from traditional Tex-Mex spots to upscale Japanese restaurants, swanky cocktail bars and beyond, in a dizzying array of flavors and preparations. The Margarita Mile includes delectable variations with infused tequilas, liquid nitrogen, house-made syrups, fresh herbs and even popsicles dunked right in.

The Margarita Mile App takes users on a curated tour of Dallas' unique margaritas. Beyond delicious drinks, the Margarita Mile serves as a refreshing way to explore the city's unique neighborhoods and culture. As users taste their way along, using the app to check in at each location, they rack up points that help them earn fun gifts.

Since launching in 2018, the Margarita Mile has changed how visitors experience Dallas. One couple from Colorado City, Texas, discovered the Margarita Mile in an issue of Texas Monthly magazine and planned an entire getaway around the self-guided tour, checking in at museums, restaurants and other iconic Dallas stops along the way.

Another group, girlfriends from Chicago, read about the Margarita Mile and hopped on a plane to experience it for themselves. For them, it was more than a weekend of drinking cocktails - it was a unique way to see a different side of Dallas. This colorful and user-friendly app is a jumping off point to discover neighborhoods all over Dallas, from East Dallas to Deep Ellum, Uptown to Downtown. The app encourages locals and visitors to step outside the norm to discover only-in-Dallas restaurants, bars, and neighborhoods.