CEO Blog: Another BIG Year

The VisitDallas team celebrates a record year and new partnerships.

Posted on Oct 29, 2018 By Phillip Jones

It's been another BIG year for VisitDallas! We took a look back, celebrating the 40th anniversary of the "Dallas" TV show, and closed out the year looking into the future with the announcement of a partnership with Klyde Warren Park to develop a state-of-the-art Visitor Experience Center. We reminisced with old friends and celebrated with new ones, proving that Dallas is a city always on the move.

Through it all, VisitDallas continues to position Dallas as the ideal destination for leisure vacations, meetings and conventions. The payoff has been fantastic – last year 27.2 million people visited Dallas, spending $4.7 billion and generating a total economic impact of $8 billion. 

The travel and tourism industry continues to be an important and necessary driver of the Dallas economy. VisitDallas booked 1,685 meetings and events last year, including 24 citywide events. In all, the team booked 2.49 million hotel room nights, generating $2.14 billion in future economic impact. 

These events and travelers support our hotels, this year bringing in $1.02 billion in room revenue, an all-time high and the first time revenue has exceeded the billion dollar mark. Visitors also support our restaurants, parks, attractions and museums, making Dallas a better place to live, work, visit and do business. Tourism supports jobs – 61,000 jobs to be exact – and offsets your taxes, generating $575.4 million in local and state tax revenue last year alone.

These numbers represent a small portion of the work the VisitDallas team does all year. We also developed a tasty new attraction, called the Margarita Mile, and produced our very own music video. You likely encountered our team at one of the major sporting events supported by the Dallas Sports Commission – the National Football League and National Hockey League drafts and the AT&T Byron Nelson – just to name a few.

So please read our 2018 Annual Report for more BIG wins and plans for the future. To all of our partners and supporters, thank you for making 2018 a remarkable year; we look forward to seeing what 2019 has in store.