The Dallas Cowboys Experience

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America's Team Offers Many Local Points of Fan Interest throughout North Texas

Check out these opportunities to get an up-close look with the world's most popular sports franchise! 

AT&T Stadium is a member of VisitDallas. 


America's Team

Welcome to Cowboys Nation! The five-time Super Bowl Champions are the talk of the town, win or lose. Catch a game when you’re in town or take a tour of their enormous, must-see stadium.

But first: all the facts.
• Member of the National Football Conference (NFC) East Division
• NFL record for consecutive sell-outs (190)
• Share the record of the second most Super Bowl appearances (8) with the Pittsburgh Steelers and the Denver Broncos
• Have won five Super Bowls
• Only NFL team with 21 straight winning season (1965-85)
• In 2018, became the first NFL franchise to be valued at $5 billion, making them the most valuable sports team in the world

Head to the stadium

AT&T Stadium is home to the Dallas Cowboys, which also happens to be the world's largest domed structure, as well as an art museum and more. Located just 20 miles west of Downtown Dallas, AT&T Stadium provides an endlessly exciting experience for die-hard fans and all your friends.

Check Out The Star

Home to the new Dallas Cowboys headquarters and practice facility, The Star in Frisco is the latest destination for the ultimate Cowboys fan. The campus features an entertainment district filled with restaurants and shops and The Ford Center, a 12,000-seat practice facility that is shared with the local school district. Fans can get behind the scenes at The Star with their VIP tour, offered every day of the week from 10 a.m. to 6:00 p.m.

Do it like a local

Nothing kicks off a game day like a few hours of tailgating. The parking lots, 15 in total, open five hours before the start of games which allow for plenty of time to barbecue and enjoy the Texas weather. Tailgating is only permitted in designated tailgating spaces – check the AT&T Stadium website for the fine print!

Get your swag

With more than a dozen locations around the DFW area, the Dallas Cowboys Pro Shop will guarantee you head to Game Day decked out in the team’s legendary blue and silver colors with your pick of jerseys, t-shirt and other apparel as well as gifts to take back home. If you forget your favorite jersey, stop by the location inside AT&T Stadium for last-minute finds just before kick off.

Make it a VIP experience

VIP Guided Tours of AT&T stadium are available to tour the facility like a pro with an experienced tour guide leading the way through the 90-minute exploration. In addition to all the stops in the self guided tour, this one also includes stops in a private suite, providing the perfect view of the entire field, and the print media press box, where commentators and journalists take their seats during each game.

Mix art and football

Take in the beauty of a unique collection of contemporary art around the stadium with a guided tour focused on each of the creations. The large-scale pieces, 18 in all ranging from paintings, sculptures and installations, contrast the iconic architecture of the building and provide a different perspective of the facility. The Star and AT&T Stadium are partners of VisitDallas.

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Last updated on 08/02/2022.