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Visit Dallas is an independent, not-for-profit sales and marketing organization that promotes Dallas as a premier destination for business and leisure travel.
Contracted by the City of Dallas, our collective efforts generate positive economic impact, diverse jobs and state and local tax revenues which benefit our community and improve the quality of life for all who live, work and play here.
Visit Dallas also encompasses the Dallas Sports Commission, the Dallas Film Commission and the Dallas Music Office.
Meetings and conventions both large and small, from 10 to 10,000 attendees.
Major sporting events, like WWE WrestleMania and FIFA World Cup 2026™.
Major motion pictures, television and commercial productions.
Leisure and student groups.
Direct sales and tradeshows.
Develop integrated leisure and trade advertising campaigns to drive awareness, consideration and intent to travel across domestic and international markets.
Generate earned media coverage and secure feature stories promoting the destination.
Provide resources through our Visitor Experience and Membership teams and owned channels, including VisitDallas.com and social platforms.
In 2024, Dallas welcomed more than 27.7 million visitors, generating $10.9 billion in economic impact, supporting over 60,000 local jobs, and contributing $649 million in state and local tax revenues. Tourism remains one of Dallas’ top ten industries, fueling growth and opportunity across the region. In fiscal year 2025, the Visit Dallas team booked more than 1,400 events, resulting in $1.56 billion in economic impact.
LODGING $1.9 billion
FOOD/BEVERAGE $1.8 billion
RETAIL $1.4 billion
TRANSPORTATION (local and air) $900 million
RECREATION/ENTERTAINMENT $900 million
Visit Dallas collects a portion of the city’s local Hotel Occupancy Tax as well as funds from the Dallas Tourism Public Improvement District.
Visit Dallas and our efforts are supported by visitor taxes, not resident tax dollars.
Tourism taxes also directly fund the Dallas arts and culture community.
These tourism tax dollars leave more money in the city’s general fund to spend on public safety, recreation centers, libraries, parks, streets and other essential city services.
Visit Dallas is committed to transparency and accountability. Access our Code of Ethics and Whistleblower Policy below to learn more about how we operate with integrity. Financial information available upon request.
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