Mission and Impact

Visit Dallas is an independent, not-for-profit organization that promotes Dallas as a business and leisure destination.


Our mission is to market Dallas globally to benefit our community and visitors. 

Commitment to Diversity and Inclusion

At Visit Dallas, our commitment to diversity, equity and inclusion extends to our visitors, citizens, employees, customers, communities, and marketplaces that we serve. We act as a catalyst for change within our organization and industry. Our commitment to leveraging diversity and inclusion to drive business growth is important and necessary for the future of this organization. We market Dallas as the ideal convention and leisure destination for all. 


Our efforts have significantly increased awareness of Dallas locally, nationally and internationally, and have resulted in Dallas being recognized as one of the top ten convention destinations in the nation and part of a region that is the No. 1 visitor destination in the state of Texas.

Conventions are important to any major city, bringing in millions of dollars each year. Thanks to the dynamic efforts of VisitDallas, Dallas is one of the nation's premier destinations for both big conventions and visitors.

More than 27 million people visit Dallas every year, spending $5.2 billion and generating a total economic impact of $8.8 billion. These travelers support our hotels, our attractions and our restaurants, and they support jobs. In total, tourism supports more than 65,000 jobs and offsets the tax burden for Dallas households.