Mission and Impact

Phillip J. Jones, Dallas CVB President/CEO
Phillip J. Jones, VisitDallas President/CEO

VisitDallas is an independent, not-for-profit organization that promotes Dallas as a business and leisure destination.


Our mission is to market Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. The award-winning VisitDallas supports the business needs of their clients and guarantees that the city fulfills its promises and garners repeat bookings.


Our efforts have significantly increased awareness of Dallas locally, nationally, and internationally, and have resulted in Dallas being recognized as one of the top convention destinations in the nation and part of a metroplex that is the #1 visitor destination in the state of Texas.

Conventions are the lifeblood of any major city, bringing in millions of dollars each year. Thanks to the dynamic efforts of VisitDallas, Dallas is one of the nation's premier destinations for both big conventions and casual tourists. More than 44 million people visit the area each year with direct spending totaling $7.4 billion. Tourism provides Dallas area with an estimated 87,000 jobs. Under the direction of CEO Phillip Jones, VisitDallas is working to make those numbers even bigger.

Board of Directors VisitDallas Annual Meeting/Report




Executive Updates

The Executive Update is a brief monthly summary of VisitDallas' activities and accomplishments, as well as other important industry news. We invite you to review this update and if you have any questions about any of the information provided, please do not hesitate to reach out to us.

2018 Updates

Oct  Sept  Aug   July   Jun

May  Apr  Mar  Feb   Jan


2017 Updates

Dec  Nov  Oct  Sep  Aug  Jul

Jun  May  Apr  Mar  Feb  Jan


2016 Updates


Dec  Nov  Oct  Sep 


Unwrap New Twists on
Old Holiday Classics

See what surprises Dallas has for you

View Details