Mission and Impact

VisitDallas is an independent, not-for-profit organization that promotes Dallas as a business and leisure destination.


Our mission is to market Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. Award-winning VisitDallas supports the business needs of our clients and works to ensure the city fulfills its promises and garners repeat bookings.

Commitment to Diversity and Inclusion

At VisitDallas, our commitment to diversity, equity and inclusion extends to our visitors, citizens, employees, customers, communities, and marketplaces that we serve. We act as a catalyst for change within our organization and industry. Our commitment to leveraging diversity and inclusion to drive business growth is important and necessary for the future of this organization. We market Dallas as the ideal convention and leisure destination for all. 


Our efforts have significantly increased awareness of Dallas locally, nationally and internationally, and have resulted in Dallas being recognized as one of the top ten convention destinations in the nation and part of a region that is the No. 1 visitor destination in the state of Texas.

 Conventions are important to any major city, bringing in millions of dollars each year. Thanks to the dynamic efforts of VisitDallas, Dallas is one of the nation's premier destinations for both big conventions and visitors.

More than 27 million people visit Dallas every year, spending $5.2 billion and generating a total economic impact of $8.8 billion. These travelers support our hotels, our attractions and our restaurants, and they support jobs. In total, tourism supports more than 65,000 jobs and offsets the tax burden for Dallas households. 


2020-2021 Board of Directors 2020-2021 Leadership Council 

2019 Annual Report